TBWA\Hakuhodo has promoted Takahiro Hosoda to the role of Chief Creative Officer. He was previously executive creative director at the agency, a role he held for two years. Hosoda, who joined the agency in 2012, takes over from Kazoo Sato, who will assume a new role within the TBWA\Collective, which will be announced in the coming weeks.
“Taka is an outstanding creative leader. His unique ability to achieve a high level of collaboration across his teams and client partners helps drive new innovations to meet the needs of changing consumer behaviors,” said Said Chris Iki, chief operating officer, TBWA\Hakuhodo.
“As a result, our clients and agency were in a stronger position to successfully respond to the once-in-a-generation shift brought on by the pandemic.”
Hosoda has been involved in developing some of the agency’s creative successes including Quicksilver’s True Wetsuits, a unique wetsuit designed for the ocean as well as the office; Nissan’s Intelligent Parking Chair, which cleverly transformed Nissan’s self-driving technology into an office chair, which automatically returns to its original position; AIG and All Black’s Pride Jersey, and in response to the 2011 earthquake, Taka devised and led a campaign leveraging Nissan Leaf EV’s technology to develop street lights.
“We’re proud of Disruption, it challenges us to see the unconventional and bring this thinking into the everyday,” said Hosoda.
“It’s now time to redirect this thinking to ourselves. We are redefining the advertising company to become a creative experience company.
Iki added: “Creativity is an imperative business tool and we’re fortunate TBWA\HAKUHODO has an incredible depth of creative leadership across the board. They’re not only highly awarded, but champions of change, inspiring and motivating their teams to always succeed.
“We wish both Taka and Kazoo the very best in their respective new roles and look forward to what lies ahead as they each leverage their uniquely outstanding and distinctive approach to creativity to drive change and sustainable future growth for our agency, clients, and society.”
