Following a multi-agency pitch, Taproot Dentsu won Mobile Premier League’s IPL campaign project. The agency’s Mumbai office will be handling the account.
In a statement, Abhishek Madhavan, VP, Growth and Marketing, MPL, told media, “We called for a multi-agency pitch across the best in the country, and after a gruelling round of presentations and discussions, have placed our trust in Taproot Dentsu to be our creative partners for this IPL. Their strategic insights and creative capabilities made us choose them. It is essential to capture our brand’s values, and MPL’s connect with its users and game developers in our campaigns, and we think Taproot Dentsu will be the right agency to help us do this.”
Responding to the new duty, Ayesha Ghosh, GM, Taproot Dentsu Mumbai, said, “We are very excited to win this business. Our interactions with the client team have been charged with positive energy. The brief was very sharp — to get gamers to download MPL where they could win money playing their favourite online games and a whole lot of new ones. We are now in the process of creating the films.”
