TANAG COGNAC’S DESIGN TRIUMPHS WITH INTERNATIONAL ACCLAIM

Tanag Cognac, designed by Da Branding just a year ago, has already secured three medals at the prestigious ProdExpo International Wine Competition & Guide. The recognition highlights the brand’s rapid rise and the creative impact of its design, marking a proud moment for the studio and the brand team. 

When a brand takes its first steps into the world, it carries with it the hopes, ambitions, and creative vision of those who shaped it. For Tanag Cognac, a relatively new entrant into the global spirits market, those steps have already turned into strides. In just a year since its design was unveiled, the brand has achieved a remarkable feat: three medals at the internationally respected ProdExpo International Wine Competition & Guide. For Da Branding, the creative studio behind Tanag’s design, the recognition is not only a testament to the brand’s quality but also to the power of design in shaping perception and success.  

The story of Tanag Cognac is one of collaboration, vision, and the belief that design is not merely decoration but a language that communicates heritage, aspiration, and identity. Cognac, with its centuries-old traditions rooted in French craftsmanship, is a category where authenticity and elegance are paramount. Yet, in a crowded market, standing out requires more than heritage alone. It demands a visual identity that resonates with consumers, conveys trust, and sparks curiosity. Da Branding’s work on Tanag Cognac sought to achieve precisely that balance: honouring the spirit’s legacy while presenting it in a way that felt fresh, contemporary, and globally appealing.  

The medals at ProdExpo are significant not only because they validate the product’s quality but also because they underscore how design and presentation can amplify a brand’s impact. Competitions of this calibre are judged by experts who evaluate not just taste but the overall impression a brand makes. Packaging, storytelling, and visual coherence all play a role in shaping how a product is received. For Tanag Cognac to emerge with three medals so early in its journey is a rare achievement, signalling that the brand has struck the right chord with both connoisseurs and critics.  

For Da Branding, the success is deeply personal. “We love creating great brands,” the studio has often said, “but even more, we enjoy seeing them evolve and gain recognition.” That ethos is evident in the way Tanag Cognac has been nurtured. The design was not conceived as a static identity but as a living, breathing expression of the brand’s character. From the choice of typography to the subtle detailing on the bottle, every element was crafted to evoke sophistication while remaining approachable. The result is a design that feels timeless yet distinctive, inviting consumers to engage with the brand on multiple levels.  

Recognition at ProdExpo also places Tanag Cognac within a broader narrative of how new brands can challenge established players. The cognac industry is dominated by names with centuries of history, yet Tanag’s success demonstrates that innovation and creativity can carve out space even in traditional markets. It is a reminder that consumers today are open to discovering new stories, provided those stories are told with authenticity and flair.  

The achievement is also a source of pride for the brand team, whose dedication has been instrumental in bringing Tanag Cognac to life. From production to marketing, every stage has been guided by a commitment to excellence. Winning three medals is not just a reflection of the liquid in the bottle but of the collective effort behind the scenes. It is a moment of validation for the team’s vision and perseverance, proving that their belief in the brand was well-founded.  

For Da Branding, the journey with Tanag Cognac is emblematic of its broader philosophy. The studio has long emphasised that design is not an afterthought but a strategic tool that can shape a brand’s trajectory. In industries where competition is fierce and consumer attention fleeting, design becomes the differentiator. It is the first impression, the silent ambassador, and often the deciding factor in whether a product is picked up or passed over. Tanag’s success at ProdExpo illustrates this truth vividly, showing how design can elevate a brand from promising newcomer to award-winning contender.  

Looking ahead, the recognition opens new doors for Tanag Cognac. Awards at international competitions often serve as catalysts for growth, attracting distributors, retailers, and consumers who might otherwise have overlooked a new entrant. The medals provide credibility, signalling that the brand meets global standards of excellence. For a product launched just a year ago, this momentum is invaluable, setting the stage for expansion into new markets and audiences.  

Yet beyond the commercial implications, there is a deeper resonance to Tanag’s achievement. It is a story about the power of creativity, collaboration, and belief. It is about how a design studio’s vision, combined with a brand team’s dedication, can create something that not only competes but excels on the world stage. In celebrating Tanag Cognac’s success, Da Branding is also celebrating the role of design in shaping culture and commerce.  

As the studio reflects on this milestone, there is a palpable sense of pride. To see a brand they helped bring into existence earn international recognition so swiftly is both gratifying and inspiring. It reinforces their conviction that great design is not just about aesthetics but about impact. And for Tanag Cognac, the impact is clear: three medals, a growing reputation, and a future that looks as rich and promising as the spirit itself.  

Tanag Cognac’s story is still being written. The medals at ProdExpo are an early chapter, one that sets the tone for what lies ahead. For Da Branding and the brand team, it is a moment to celebrate, to acknowledge the success, and to look forward with confidence. The journey of a brand is never linear, but with vision, creativity, and recognition, it can be extraordinary. Tanag Cognac has already proven that. And for those who believe in the power of design, it is a shining example of what can be achieved when creativity meets ambition.