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Wednesday, October 27, 2021

Sresta ropes Tilt Brand Solutions as agency on record for 24 Mantra Organic

Mumbai based brand and communications consultancy firm, Tilt Brand Solutions has been appointed as agency on record for 24 Mantra Organic by Sresta Natural Bioproducts (Sresta). The agency will provide marketing solutions across platforms, formats and media.

Mr N Balasubramanian - 24Mantra
Balasubramanian N, Chief Executive Officer and Director, 24 Mantra Organic

Commenting on this strategic tie-up, Balasubramanian N, chief executive officer and director, 24 Mantra Organic, said, “While we have been growing each year both nationally and internationally, the recent entry of many brands in this category makes it critical for us to build and maintain brand preference in a sustained manner. And to this end, we are convinced that Tilt Brand Solutions would be the perfect partner for us going forward. Their planning process is sharp and contemporary, and the body of work put out by them thus far, consistently impressive. While on one hand, the professionals at Tilt have the solid experience and the expertise of having launched and grown multiple brands, they are also contemporarily structured and staffed to manage the needs of an omni channel retail brand like ours.”

Paul Dueman joins Kinnect to lead Bengaluru | Digital | Campaign India
Paul Dueman, Chief Strategy Officer, Tilt Brand Solutions

Elated upon the partnership, Paul Dueman, chief strategy officer, Tilt Brand Solutions, said, “We are delighted to partner with 24 Mantra’s extremely passionate team in their new growth phase. There lies a unique and exciting challenge in front of us of building brand preference and love while at the same time driving and growing the category. We are convinced in 24 Mantra’s rightful ambition to promote sustainable livelihood for the farmers along with a healthy lifestyle for the consumers and contribute to a better ecology as a whole, as also in our ability to bring to bear on this journey, our competencies in data led insight mining, cultural understanding, impactful storytelling and digital marketing and amplification.”

About Tilt Brand Solutions

Mumbai based brand consulting and communications company offering brand development, brand architecture, brand identity, brand building, digital transformation, communication strategy, creative development, engagement strategy and production services. Born in August 2018, the agency offers ambitious brand and business owners, Strategy, Creative, Digital, Content and Production services. Tilt Brand Solutions have left and right brained strategists, in competency and experience, who work in tandem to deliver “Full Brained Thinking”. This approach arrives at the brand strategy framework and identifies & “biodata-ises” the relevant consumer cohorts. “CommsGenome” is agency’s communication intervention framework which traces each cohort’s unique journey behaviours and identifies uniquely relevant asset boxes which need to be created so as to positively impact each step of their journeys. “One Brand. Many Stories” is the creative philosophy that brings this to life via a bouquet of relevant creative assets leading to impactful and engaging Omni Channel engagement. StudioT, is in-house Production set-up which executes assets across the communication & engagement spectrum, from Video Content to Digital & Social Media Assets to Television Commercials The talent base has a cumulative experience of 500 years across 250 odd brands. This talent is drawn from past careers in Marketing, Media, Entertainment, Advertising, Space Sciences, BFSI, Research, Data Analytics, Technology, Content, Digital and Production.

Website for reference – http://www.tiltbrands.in/

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