Spritzer Bhd’s 2026 Chinese New Year campaign blends emotional storytelling with wellness-focused messaging through its festive film “Unstoppable Love” and an immersive Bukit Jalil roadshow. Limited-edition bottles, sparkling variants and festive promotions reinforce Spritzer’s position as a natural, healthier hydration choice during a season defined by family reunions, feasting, and tradition.
As the Year of the Horse gallops into view, Spritzer Bhd is ushering in Chinese New Year 2026 not just with colourful lanterns and festive jingles, but with a campaign that merges emotional storytelling, immersive experiences and a strong wellness message. At a time when celebratory indulgence can come with a high sugar toll, the Malaysian beverage brand is positioning itself as the natural, healthier choice that sits comfortably on the festive table — and in the heart.
The company’s Chinese New Year initiative, titled “Unstoppable love” (马不停情), centres on an original festive film that delves into timeless themes of family bonds, love and acceptance. Rather than leaning solely on traditional prosperity messaging, the campaign explores the complexities of modern relationships: the misunderstandings that arise, the generational tensions that simmer just below the surface, and the patient, persistent love that brings families back together.
Head of Marketing Shiao Chan described the film’s core idea as one that many Malaysians will recognise — that “love is not always easy” and that acceptance often requires time and understanding. For Spritzer, the film is both a metaphor and a mission: to accompany these special moments with a beverage that doesn’t compromise on health or taste. “Our way of contributing to these moments is through a gesture of care by providing refreshing, healthier beverages that complements family togetherness,” Chan said.
The narrative follows social media personalities Dior (大穎) and Joseph Lee (李文键) — also known as Jobroseph — as they navigate a family reunion that unexpectedly turns into a whimsical time-travel journey, whisking them through various epochs from the 1960s to ancient times. Through humour and tender exchanges, the story underscores the message that love and familial values endure across generations, even as settings and customs shift. A pivotal moment arrives when Joseph confesses that his love for Dior is “as clear as water, unchanging,” echoing a declaration from a past life.
But the campaign’s ambition extends beyond the screen. Spritzer is bringing “Unstoppable love” off the digital canvas and into real life with a Chinese New Year roadshow set for 4–8 February 2026 at Pavilion Bukit Jalil’s Level 2 space in front of Tatsuya Books Malaysia. The activation will feature interactive game booths, product samplings, exclusive promotions, and a meet-and-greet with the film’s cast, inviting festivalgoers to engage with the brand in playful, memorable ways.
Complementing the storytelling and experiential elements is a broader festive positioning under the tagline “Ong berganda, raikan bersama” (loosely translated as “A spring of strength, brimming with good fortune”). This phrase appears throughout Spritzer’s social content and launches with a series of street interviews that gauge public knowledge of Chinese New Year traditions and their meanings, reinforcing the brand’s effort to anchor itself in cultural relevance.
Product innovation also plays a role in the campaign. Spritzer has released Chinese New Year limited-edition 250ml Natural Mineral Water bottles with three festive label designs, tapping into both collectability and utility. These bottles highlight Spritzer’s naturally rich silica content — a mineral linked to skin, hair and nail health — promoting mindful hydration in the midst of feasting and social gatherings. For those who prefer bubbles, Spritzer’s sparkling range returns with zero sugar, zero sweeteners and zero calories across classic and new flavours such as sea salt and citron.
To further enhance festive engagement, the brand is rolling out a series of gift-with-purchase rewards and a “Tear & win” activity offering prizes such as Touch ’n Go reload codes and Spritzer-themed ang pao packets. These touchpoints are designed to spark anticipation and reward loyal consumers as they stock up for holidays and reunions.
Spritzer’s Chinese New Year campaign reflects a broader strategic focus on wellness and lifestyle that the company has been cultivating throughout 2025. From the silica-centred SILIQA campaign, which highlighted the functional benefits of silica-rich hydration, to creative film work and cross-platform storytelling, the brand has steadily expanded beyond commodity waters into emotional, experience-driven territory.
In a festive landscape often dominated by indulgence, “Unstoppable Love” distinguishes itself by placing human connection at its centre — a reminder that celebrations are as much about unity, forgiveness and shared history as they are about abundance. As families prepare to gather, toast and create new memories in the Year of the Horse, Spritzer’s campaign offers a gentle nudge to choose refreshment that feels both thoughtful and meaningful.
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