Sportradar acquires InteractSport

Sportradar, global leader in delivering sports data and content to media companies, sports federations and the betting industry has acquired InteractSport, a sports data and technology company with partnerships across a range of leading sporting organisations with a particular depth and expertise in cricket. This acquisition is anticipated to close in the 2^nd quarter of 2021, subject to regulatory approvals. 

InteractSport’s product suite includes: 

• A comprehensive suite of digital sports management platforms featuring competition management capabilities, electronic scoring, registration management and fan-friendly web and mobile applications;
• A world-class data collection tool for cricket with the ambition and the ability to revolutionise how the story of cricket is communicated to fans;
• Automated live streaming and in-game production and management solution for cricket, known as ‘FrogBox’. 

Currently, InteractSport partners with leading cricket boards such as Cricket Australia and the England & Wales Cricket Board, in addition to their other well established and distinguished sports partners such as Netball Australia and Football Australia. 

Talking about this acquisation, Carsten Koerl, Sportradar Group CEO, said, “This acquisition provides Sportradar with the opportunity to widen its data and content offering. With cricket being one of the most popular sports in the world, we see this as a growth opportunity for the company, especially given the significance of the sport in the Asian region. I have tremendous admiration for what Sam Taylor and his team have accomplished to date. I look forward to working with him and InteractSport in continuing to drive value for our sports partners and deliver great products and services to our customers around the world.”

Commenting on it, Sam Taylor, CEO of InteractSport, said, “InteractSport has always been driven by innovation and delivering cutting edge solutions that benefit sports organizations and their fans.  Aligning with Sportradar is a natural step in achieving our company vision – it enables us to scale our operation to develop exciting new products, reach new markets and deliver even greater benefit to our current and future customers.”

Delighted on this, “We are excited by the opportunity to combine InteractSport’s digital and data capture solutions with Sportradar’s market-leading capabilities in commercialisation and distribution, and the value this can bring to our platform partners, their digital and high performance teams, and the billions of fans the sports we work with have around the world. Our team is thrilled to be joining the Sportradar family and we can’t wait to get cracking.”