Social Donut, a independent agency specialised in design, development and marketing has won digital mandate for Slate following a multi-agency pitch. According to the mandate, Social Donut will help Slate with their digital campaign planning, social media management, creative thinking, to establish Slate as a go-to brand for SMEs to manage their accounting and compliance services in India
Commenting on this collaboration, Jinal Shah, AVP, product marketing, Slate, said, “We were looking for a strategic approach towards our brand positioning and aligning our brand voice with the SME sector. We selected Social Donut as our agency partner as the strengths and expertise of Social Donut are parallel to our thinking, and together we will do quite interesting work.”
On winning the mandate, Abhinay Rege, managing partner and CEO, Social Donut, said, “We are excited to partner with Slate to make it the go-to solution for SMEs for their cash flow management and compliance needs. We see great potential for Slate to be a front runner and thought leader in the Fintech revolution. Using strategic methodologies, evolving marketing techniques, and brand comm, we will position Slate as a prerequisite solution for SMEs and start-ups. We look forward to a long-lasting and mutually beneficial partnership.”
