Skoda Auto India is Conquering The Unconquerable with an activation that sees one of the highest 3D projections in the country on the sheer rock-face of the Rohtang-La – at 10,942 feet above sea level. PHD Media India, OMG Content, The Max and Creative Factory join forces to bring this 3D projection to life at the iconic Rohtang-La in India.
Planned over a period of 3 months, with 54,000 man-hours invested in bringing this campaign to life over 6 days with 12 projectors and 156 crew members – ‘Conquering The Unconquerable’ takes the concept of experiential marketing in India to a whole new level.
Zac Hollis, Brand Director, Skoda Auto India, said: “Skoda’s presence in India for the last two decades has been a fulfilling journey. At the significant milestone of Skoda Auto’s 20 years in India, we wanted to set a benchmark and push the boundaries to achieve something beyond imagination. ‘Conquering the Unconquerable’ is a campaign that is an ode to the brand’s journey and potential. A tribute to Skoda being a fun, dynamic, creative and passion-driven brand.”
Tarun Jha, Head of Marketing, Skoda Auto India, said: “The idea of ‘Conquering the Unconquerable’ was to create history by taking on the mightiest and craft a story on achieving the unimaginable. With this campaign, we are truly conquering the unconquerable, alongside our partners, who have been a constant source of support and inspiration. We are confident that the beauty of this activation will touch hearts and minds across our consumer base.”
Monaz Todywalla, Chief Executive Officer, PHD Media India, said: “Conquering the Unconquerable is a campaign that has been conceptualized on the back of the power of imagination. It’s a pleasure for Team PHD to be involved in achieving a feat of this magnitude; partnering with Skoda Auto India to help them Make The Leap with innovation, and we’re excited to witness the response to the eminence of creativity in play at such an impressive scale.”
Chief Content Officer at OMG India, Shailja Saraswati, said: “We believe that great concepts spark great content, and when those concepts are translated into reality, we know that there is potential for true impact. It has been an incomparable experience working on this unique activation, and we are certain that together as partners we have all conquered the unconquerable in more ways than one!”
Sanjay Shukla, Chief Executive Officer of The Max, said: “It all just begins with a thought and what we set out to do was bordering on unthinkable. How do we create the most dynamic outdoor space anyone’s ever seen before? Where do we find the space? This was the question that made us step out of an already opened box onto a different plane – the biggest canvas. The rocky mountains of the North presented us with an opportunity that we decided to pitch to Skoda – 3D projection mapping on a mountain face at Rohtang-la.”