Shell Lubricants Sri Lanka, distributed by Delmege Forsyth Energy, has partnered with Daraz to offer customers islandwide access to genuine Shell products through an official online store. The collaboration enhances convenience, authenticity, and delivery efficiency, enabling motorists to purchase premium lubricants securely and effortlessly via Sri Lanka’s leading e-commerce platform.
Shell Lubricants Sri Lanka has taken a significant step toward enhancing consumer convenience and strengthening its digital presence by partnering with Daraz, the country’s leading e-commerce platform. The collaboration marks a new phase in how Sri Lankan motorists can access trusted automotive products, reflecting a broader shift in consumer behaviour and the growing demand for online purchasing options. For Shell Lubricants Sri Lanka, distributed exclusively by Delmege Forsyth Energy—a subsidiary of the Delmege Group—this partnership is more than a strategic move; it is a reflection of the company’s commitment to innovation, accessibility, and an elevated customer experience.
As online shopping continues to reshape markets across the world, Sri Lanka too has seen a surge in digital adoption, especially in the automotive and consumer goods sectors. Recognising this shift, Shell Lubricants Sri Lanka has officially launched its presence on Daraz, allowing customers anywhere on the island to browse and purchase genuine Shell products through the platform’s official Shell Lubricants store. The process is straightforward: motorists can log on to the Daraz website, explore Shell’s range of premium lubricants, and place their orders with the assurance that what they receive is authentic, competitively priced, and delivered safely to their doorstep. This integration of reliability and comfort signals a new chapter in how premium lubricant brands connect with their consumers.
General Manager Jagath Kasiwatte of Delmege Forsyth Energy expressed enthusiasm about the partnership, noting that customer convenience has always been at the heart of Shell’s brand philosophy. “At Shell, we are committed to innovation and customer convenience. Our partnership with Daraz enables us to serve all motorists across the country more efficiently, providing them with an easy and secure platform to purchase trusted Shell products online,” he said. His remarks underscore a shared vision between Shell and Daraz: making quality automotive products accessible to every Sri Lankan motorist regardless of location, schedules, or mobility constraints.
The partnership’s significance was further emphasised by Baratha Piyadigama, Head of Group Marketing at Delmege, who described it as a crucial milestone in expanding the reach of Shell Lubricants in the digital space. He highlighted that the alliance strengthens awareness, accessibility, and customer convenience at a time when consumers increasingly look for trusted online avenues. “As the main distributor for Shell Lubricants in Sri Lanka, we are proud to extend Shell’s trusted product range into the digital space through Daraz, ensuring customers across the island can easily access genuine Shell products with just a few clicks,” he noted. Piyadigama added that the partnership reflects Delmege’s continuous focus on innovation and delivering exceptional value to customers. His comments underline the evolving nature of the Sri Lankan marketplace, where digital empowerment is becoming an influential factor in shaping customer loyalty and satisfaction.
For Delmege Forsyth Energy, this move is aligned with its long-term strategy of strengthening Shell’s market presence across the island through modern, consumer-focused solutions. As the primary distributor, the company has already built a strong network of retail and service touchpoints. However, the shift toward digital commerce offers a new layer of opportunity—one that allows Shell to reach customers in regions where physical retail stores may be limited or where the need for home delivery is rising. The partnership with Daraz helps bridge that gap, making premium lubricants accessible with unprecedented ease.
On Daraz’s side, the onboarding of Shell Lubricants aligns with its mission of continuously enhancing the online shopping experience for Sri Lankan customers. Known as the country’s most trusted e-commerce marketplace, Daraz has built its reputation through reliability, secure payment gateways, and a comprehensive delivery network that spans islandwide. For Daraz, adding an established global brand like Shell to its platform reinforces its promise to offer authentic, high-quality products across categories. It also supports Daraz’s growing focus on automotive and mobility-related goods, a vertical that has gained traction as more consumers turn to the platform for everyday essentials.
Through the official Shell Lubricants store, motorists can access a full range of premium products designed for motorcycles, cars, commercial vehicles, and industrial applications. The platform also features exclusive online deals, seasonal discounts, and special promotions aimed at enhancing value for customers. With Sri Lankan consumers increasingly attentive to authenticity—especially in categories where counterfeit products can impact vehicle performance and safety—the official store offers a layer of reassurance that makes the purchase process more reliable. Whether it is for routine vehicle maintenance or performance upgrades, customers can now complete their purchases without the uncertainties often associated with non-verified retail channels.
This collaboration also marks a broader industry trend where global brands are integrating more deeply with local e-commerce ecosystems. While physical retail remains important, the growing acceptance of digital marketplaces, the expansion of delivery networks, and the convenience of seamless online payment options are transforming how consumers choose to shop. For Shell Lubricants Sri Lanka and Delmege Forsyth Energy, tapping into this ecosystem is an essential step in staying competitive and relevant in a rapidly evolving market.
The official onboarding event symbolised the beginning of this digital journey, with representatives from both Shell Lubricants Sri Lanka and Daraz present. The image from the event captures key figures including Prashanth Soundaraj, Dhanushka Chathuranga, and Praveen Rukshan from Daraz, alongside Atheeq Kabeer, Rajitha Kulasekara, Dilki Abeyratne, and Baratha Piyadigama from the Delmege Group. The gathering underscored a shared commitment to collaboration, technological integration, and forward-looking strategies for customer engagement.
Ultimately, the partnership between Shell Lubricants Sri Lanka and Daraz signifies more than a business arrangement. It represents a shift in how premium global brands approach customer accessibility in a digitally empowered era. With Sri Lankan motorists increasingly expecting faster, safer, and more transparent purchasing options, the presence of Shell on an e-commerce platform like Daraz meets customers where they are—online, connected, and seeking convenience.
Customers are encouraged to visit the official Shell Lubricants store on Daraz to explore the complete range of lubricants available. The initiative offers a fresh blend of convenience, authenticity, and performance, positioning Shell Lubricants just a click away. As Shell and Daraz continue to scale this partnership, it is expected to create new opportunities for innovation in customer service, product delivery, and digital engagement for automotive consumers across Sri Lanka, marking a promising new chapter in the island’s online retail landscape.
