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Thursday, February 22, 2024

Shah Rukh Khan and Deepika Padukone embark on a Pathaanesque journey with the Hyundai Creta

Following the success of Pathaan and its thrilling action sequences that lit up the box office, the lead pair ventures into another action-packed escapade. However, this time, it’s not a sequel but a new advertisement for the Hyundai Creta SUV. In the ad, Shah Rukh Khan and Deepika Padukone are seen driving through what appears to be a European city, determined to intercept a truck transporting a load of counterfeit bonds or bills.

It takes the duo less than two and a half minutes to get the job done — sleek shots of the Hyundai Creta take centre stage while they are at it — but what is hilarious is the car carrying a Maharashtra (MH) number plate.

Shah Rukh Khan has been the face of Hyundai for a quarter of a century now, having become its face in 1998 for the Santro. Padukone joined Khan in representing the carmaker in 2023. 

A teaser for this advert dropped online a couple of weeks ago, teasing the pair’s appearance. Adding to this campaign was Hyundai India COO Tarun Garg’s appearance on Bigg Boss (episode hosted by Karan Johar), where he and the show’s contestants revealed the new Hyundai Creta. 

An interesting bit to note is the ad’s action makeup, serving as evidence of the content Indian viewers are consuming these days – PathaanJawanKGFPushpaWar

Advertisements aren’t very immune to it. Khan’s first ad for Coca-Cola-owned carbonated beverage Thums Up in 2022 was an on-a-train action sequence that received a thumbs-up from many viewers.

Padukone’s 2023 ad for Asian Paints, albeit light-hearted, had an action sequence before the humour took over. Khan’s ad with actress Alia Bhatt for D’Décor Fabricare last year too had an action sequence.

Padukone made her Bollywood debut with Om Shanti Om in 2007 with Khan; from then, the two have acted in multiple films together, endorsed brands such as Pepsi and Goibibo, and have appeared in a video for Padukone-owned skincare brand 82°E. 

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