Secret Level and Coca-Cola have reunited for a fully AI-animated global holiday film, marking a new milestone in AI-driven storytelling. Following their 2024 success, the 2025 “Holidays Are Coming” campaign blends advanced generative technology with emotional artistry, showcasing Coca-Cola’s vision for innovation and the evolving craft of digital storytelling.
A year after captivating audiences around the globe with their first-ever AI-powered “Holidays Are Coming” campaign, Secret Level and Coca-Cola have returned with a second chapter — a fully animated global holiday film that is being hailed as a milestone in AI-driven storytelling and emotional brand craft.
When Secret Level’s 2024 campaign with Coca-Cola first launched, it marked a turning point for advertising — one of the earliest large-scale uses of generative AI in storytelling. Billions of viewers around the world saw the iconic red trucks and festive imagery reimagined through AI tools that were still experimental, unrefined, and, at the time, divisive.
Yet, Coca-Cola — a brand synonymous with innovation in creativity — saw something more: the potential to merge technology and human emotion into a single cinematic experience.
Now, in 2025, that vision has evolved into something even more ambitious. Secret Level’s latest holiday film for Coca-Cola is a fully AI-animated global campaign, designed and crafted entirely from the ground up using cutting-edge generative and animation technologies.
The new film revisits the familiar, heartwarming world of Coca-Cola’s holiday storytelling — but with a twist. Instead of traditional production, the project relied on advanced AI animation pipelines that brought to life characters, environments, and textures with unprecedented emotional depth and visual quality.
“The quality of the animation, the emotion in the characters, the joy in every frame — it left me speechless,” said the creative team at Secret Level in a statement reflecting on the project’s completion.
The campaign celebrates not just the technological evolution of generative storytelling but also the artistic growth of the medium itself. “The technology has evolved dramatically — but more importantly, so has the craft,” the team added.
Behind the scenes, Secret Level’s artists and engineers reportedly worked around the clock to infuse the film with warmth, humanity, and a sense of holiday wonder. The result is a piece that feels both futuristic and nostalgic — a fitting reflection of Coca-Cola’s enduring role in festive storytelling.
Much of the project’s success, according to Secret Level, comes from Coca-Cola’s forward-thinking creative leadership. The beverage giant’s global creative team, led by Pratik Thakar, has become known for pushing the boundaries of what technology can do in brand storytelling.
“It takes real vision to commit to building an entirely new way of working — and to return for a second chapter with even bolder creative ambition,” said Secret Level. “We’re proud to collaborate with clients who not only believe in the work, but in what it means for the future of creativity.”
This partnership is more than a creative collaboration — it’s a blueprint for how brands and studios can co-create with AI to produce content that feels human, emotive, and scalable across markets. Coca-Cola’s willingness to embrace experimentation has positioned it as one of the most innovative advertisers in the generative age.
The 2025 holiday campaign showcases how far AI storytelling has come in just one year. What began as a bold experiment has now matured into a mainstream creative discipline, capable of producing cinematic-quality work that rivals traditional animation studios.
For Secret Level, this evolution reflects the growing synergy between AI tools and human imagination. “Our team poured everything into this piece — to bring something warm, heartfelt, and magical to life,” the statement read. “Something that captures the wonder and imagination that Coca-Cola represents during the holidays.”
For generations, Coca-Cola’s holiday campaigns — from the classic Santa Claus imagery to the iconic red truck convoys — have helped define the visual language of Christmas advertising. With the advent of AI, the brand is now reinterpreting that legacy for a new era, blending tradition with technological storytelling.
The new “Holidays Are Coming” film embraces Coca-Cola’s timeless themes of connection, kindness, and joy — but delivers them through a wholly digital canvas. The animation’s lifelike details and cinematic pacing make it hard to distinguish from traditional production, proving that AI has not replaced artistry but amplified it.
Secret Level has hinted at an upcoming behind-the-scenes feature, offering viewers a look into the creative process behind the campaign. Early insights suggest that the production involved an intricate blend of AI modeling, human animation oversight, and creative direction — a hybrid workflow that could define the future of commercial filmmaking.
By weaving together emotion and machine intelligence, Secret Level and Coca-Cola have created a new creative benchmark for global campaigns. Their collaboration shows that, when guided by human intent and artistry, AI can do more than automate — it can inspire.
This year’s “Holidays Are Coming” film is more than just a seasonal ad — it’s a cultural moment. It captures how technology and creativity, once seen as opposites, are now partners in shaping how stories are told.
Fantastical, heartwarming, and deeply human, the new Coca-Cola film represents both the evolution of a brand and the dawn of a new storytelling medium.
As the creative team put it: “This year’s film is fantastical, full of charm, and — we hope — filled with joy.”
And as billions once again gather around screens this holiday season, they won’t just be watching another Coca-Cola ad. They’ll be witnessing the future of imagination — one frame at a time.
