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Wednesday, January 19, 2022

S4 Capital Merges 4 Mile Analytics with Media.Monks

Digital advertising and marketing services company S4 Capital has announced a merger between California-based analytics firm 4 Mile Analytics and Media.Monks in an effort to continue expanding its global analytics capabilities and client base.

Staffed by 50 data scientists, 4 Mile Analytics generated approximately $6.5 million in revenue in 2021 and aims to double that number in 2022.

“Understanding and acting on data is at the heart of the S4Capital Content, Digital Media and Technology services offering,” said Sir Martin Sorrell, S4 Capital executive chairman.

“Therefore, we are delighted to welcome Nick, Sam and their colleagues at 4 Mile Analytics, as we expand our capabilities and partnerships, in particular with Google and their Looker and Google Cloud platforms.”

4 Mile Analytics CEO and founder, Nick Fogler, added: “We couldn’t be more excited to join forces with Media Monks and S4 Capital. We see huge opportunities to bring the offerings of the wider group to our clients and provide even more opportunities for our team.”

Media Monks global executive vice president, data, Tyler Pietz said the merger meets the demand for more analytics capabilities.

“We’ve seen incredibly strong demand for data analytics and engineering expertise from our clients. Nick and his team at 4 Mile Analytics will bring additional expertise, scale and clients to one of our fastest expanding service areas.”

S4Capital confirmed that trading in the first 11 months and its forecast for December continues in line with market expectations, generating very high comparable store sales and gross profit/net sales growth well above the company’s latest forecast of 40%.

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