Roll Dot Agency and Ardent Alcobev unveil Gin Soak, a premium Russian gin crafted with Sagan Dali from the Altai Highlands using maceration and vacuum distillation for exceptional purity. From naming to launch film, Roll Dot shaped the brand through immersive storytelling blending AI, film, and craftsmanship into a refined identity.
Roll Dot Agency and Ardent Alcobev unveil Gin Soak, a premium Russian gin crafted with Sagan Dali from the Altai Highlands using maceration and vacuum distillation for exceptional purity. From naming to launch film, Roll Dot shaped the brand through immersive storytelling blending AI, film, and craftsmanship into a refined identity.
In the world of spirits, craftsmanship is everything — and few launches embody that better than Gin Soak, a new premium Russian gin created with Sagan Dali, a rare botanical sourced from the pristine Altai Highlands. Developed by Ardent Alcobev and brought to life creatively by Roll Dot Agency, Gin Soak isn’t just another gin; it’s a sensory exploration of purity, flavor, and place.
From its very name to its cinematic launch, Roll Dot Agency has been the creative force shaping the brand’s identity “drop by drop.” The agency handled naming, brand positioning, creative strategy, and launch film production, crafting a narrative that’s as refined and intricate as the gin itself.
At the heart of Gin Soak’s allure lies its unique production method — a combination of maceration and vacuum distillation. This process preserves the delicate notes of Sagan Dali, a herb known for its invigorating aroma and smooth complexity. The result is a gin that balances clarity, depth, and freshness, promising an experience that’s clean yet distinctive.
The creative expression of Gin Soak mirrors that same duality — modern precision meets natural mystique. The launch film, shot partly in Russia and blended with stock, AI-generated imagery, music, and seamless in-house editing, captures a world where craftsmanship meets innovation.
Every frame, every texture feels intentional — an ode to the art of distillation and storytelling. The visuals unfold like a journey through misty mountain air, crystal streams, and handcrafted stills, immersing viewers in the elemental purity that defines Gin Soak.
Behind the scenes, the project is a testament to the collaborative spirit at Roll Dot Agency, led by a talented team including Brizel Pinto, Jagruti K., Ranjeet Bubber, and Harshala Dhulap. Their multidisciplinary approach — spanning creative design, AI-driven visual development, and in-house production — has turned a traditional category launch into an evocative brand experience.
“From the very start, we knew Gin Soak had to feel alive — more like a feeling than a product,” said one of the creative leads. “It’s about purity, obsession, and the kind of craftsmanship that lingers, just like the drink itself.”
The film, available to watch on YouTube, has already started to capture the attention of design and beverage circles alike for its moody visuals and atmospheric storytelling. It’s a striking reflection of the Roll Dot philosophy — where art, brand, and technology blend seamlessly.
Ardent Alcobev, known for its uncompromising approach to premium beverages, found in Roll Dot the perfect creative partner to articulate the brand’s essence. The partnership bridges tradition and innovation — distilling not just botanicals, but a story that resonates with connoisseurs who appreciate craftsmanship and clarity.
As gin culture continues to evolve globally, Gin Soak stands out for its provenance and process. The Altai Highlands — one of Russia’s most biodiverse and unspoiled regions — lends both authenticity and mystique, anchoring the brand’s origin story in nature’s purity. The infusion of Sagan Dali, used historically for its restorative qualities, adds a unique layer of narrative depth and botanical sophistication.
For Roll Dot Agency, Gin Soak is more than a campaign — it’s a creative obsession. “We’ve built this brand like the gin itself — with patience, precision, and passion,” the team shared.
And that obsession shows. From its sleek visuals to its poetic tagline, Gin Soak invites the audience not just to taste, but to feel. It’s the kind of launch that reminds the industry what branding can be when storytelling, artistry, and chemistry align perfectly.
After all, as the team says — “We’re a little obsessed.”
