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Sunday, December 5, 2021

Richard Frampton joins Publicis as Managing Director, Strategic Solutions for North Asia

Publicis Groupe has announced the appointment of Richard Frampton as Managing Director, Strategic Solutions for North Asia. He is based in Shanghai and reports directly to Sapna Nemani, Chief Product & Solutions Officer, Publicis Groupe APAC.

Publicis Appoints Richard Frampton as Managing Director, Strategic Solutions for North Asia

Frampton will focus on connecting data-driven strategic solutions to clients marketing objectives across Greater China, Japan, and South Korea. He will work as part of the group’s product, analytics, and technology experts, branded under Edge, to foster brand connections with consumers and culture.

At Publicis Groupe, we leverage the Power of One to help clients win in the platform world. This requires us to be relevant across the entire consumer journey,” said Sapna Nemani, Chief Product & Solutions Officer, Publicis Groupe APAC.

“Richard has a clear mandate to accelerate our momentum in scaling our products and solutions for clients across North Asia. His strategic acumen, domain expertise and empathy perfectly set him up for success in this new role across North Asia.”

Frampton has extensive experience, in the UK, Singapore and China, with more than 6 years in Shanghai. He has worked in roles across media buying, communications planning, strategy, and solutions, and he joins from Dentsu, where he was most recently Head of Strategy & Solutions for the Media service line.

“I am thrilled to be joining Publicis Groupe at a hugely exciting time, with fantastic momentum and a mandate to help clients to win in a platform world by bringing together the power of creativity, intelligence and technology. Innovation in marketing has never been more important or more transformative than now,” added Frampton.

“I’ve been impressed by the team and the capability being built here in China and across the North Asia region, and I am looking forward to joining this talented group as we aim to deliver groundbreaking & impactful solutions.”

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