Currently working as chief executive officer of Indigo Consulting Rajesh Ghatge will now spearhead the newly launched PubHub, a comprehensive ecosystem that will create bespoke marketing transformation solutions at scale, through the integration of specialised capabilities across data, content, technology, production, and commerce. Ghatge is already leading the implementation of Global Hub for GSK.
PubHub will tap into Publicis Groupe India’s established model that provides seamless services to some of the top global clients across multiple markets. It is built to be open source, connecting with tech partners and clients’ partner agencies alike to deliver on client goals better, faster and efficiently.
Detailing about it, Anupriya Acharya, chief executive officer, South Asia, Publicis Groupe said, “For Publicis Groupe , India has emerged as a massive capability centre for digital and tech-led deep expertise across contemporary and innovative marketing and business transformation solutions. Large mandates across global and national brands are being managed across the Groupe in India. The launch of PubHub is timely and apt. With an intrinsic model to scale fast, it has been designed to be agile and responsive while leveraging our proficiency and vast experience across the creative, technology and media competencies.”
Speaking about the new approach, Ghatge said, “As a Client organisation, the choices of agency partners, consulting partners , tools and technologies are immense. These choices are giving rise to one big challenge – that of being able to weave together the right components of creative , data and technology to effectively win in the platform world. Moreover, reclaiming growth has become the number one priority for most enterprises in a dramatically changed world. In this added mandate , I am looking forward to leveraging our diverse capabilities and experience to create repeatable and scalable solutions for our clients via PubHub, and fuel significant growth for them.”