Recognising excellence in on-air promotion, branding and advertising, the Promax Awards will virtually host the inaugural edition for the year 2021 on 11 June. Promising one of the biggest nights for brands in the digital industry, the awards will be witnessing the most outstanding creative works in entertainment, marketing, promotion, and design from all regional markets of India across 25 categories.
With the evolving entertainment landscape, these upcoming sessions will feature Siju Prabhakaran, Executive Vice President & Cluster Head, Zee Entertainment Enterprises Ltd; Ashish Pherwani, Media & Entertainment Leader, EY India; Ravish Kumar, Head – Regional Entertainment (Kannada & Marathi Cluster), Viacom18; Saugata Mukherjee, Head of Originals – SonyLIV, Sony Pictures Networks India; Samrat Ghosh, Cluster Business Head (East), Zee Bangla & Zee Bangla Cinema, Zee Entertainment Enterprises Ltd; Vijay Subramaniam, Director, and Head, Content, Amazon Prime Video India amongst others, as these industry stalwarts will shed light on the importance and rise of regional content, the key to the next wave of TV audiences, the dynamic growth of the OTT space and future revenue streams.
Since 1997, Promax has honored creativity, innovation, and storytelling in the media and entertainment industry. Given the ‘new normal, Promax has embarked on a new innovative journey with the first-ever PROMAX INDIA REGIONAL CONFERENCE & AWARDS 2021. Join us on Friday, 11th June 2021 from 2 pm onwards as the biggest names ranging from FMCG to Media take us through their thoughts and insights on the rise of regional content, grow newer audiences, uncover the latest trends and unfold a new set of rules in the regional story of Media & Entertainment.
Detailing about the Awards ceremony, Rajika Mittra – Promax Country Head & Strategic Partnerships (India, Hong Kong & Philippines) said, “Be it global or Indian brands, each one of them has broken new grounds in their respective sectors by localizing their content and communication to reach the Indian audiences. This ‘going vocal by local’ approach continues to bring them closer to the customer as well as see them embark on a path of innovation and excellence. Keeping a close eye on these brands, we are proud to honor their work and encourage them to set new milestones. Even though the awards are to be held in a virtual setting, we look to transcend all geographical barriers and come together in celebrating the sheer brilliance by some of the finest brands out there.”