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Thursday, June 13, 2024

Preethi Sanjeevi Departs VMLY&R Singapore After 16 years

VMLY&R has announced that Preethi Sanjeevi, CEO of VMLY&R Singapore will depart the agency after 16 years with the network. Sanjeevi will be leaving to begin her own digital venture, creating products and solutions outside the marketing space to solve global issues.

Preethi Sanjeevi

Hari Ramanathan, Chief Executive Officer VMLY&R South and SouthEast Asia and Japan said that they will soon announce new leadership for the office under a new structure.

In recent months, Singapore’s investment into capability growth includes moving Saurabh Mathur, previously EVP – Growth and Innovation, India into the role of Regional Head – Customer Experience & Head of Experience – Singapore; and hiring Alex Tan as Regional Commerce Director. Both Saurabh and Alex will be based out of Singapore and lead growth in solutions for the Singapore and regional clients.

“VMLY&R Singapore is a flagship for the region and has gone from strength to strength under Preethi’s leadership, she leaves it perfectly primed for its next stage of growth,” said Ramanathan.

“We thank her for everything she’s contributed to the network’s growth over the past 16 years and wish her all the best with her new venture.

Sanjeevi added “It’s been a journey of 16 years, since joining VML (Qais) back in 2006 & a dream career with the agency. I will always be grateful for the journey full of fantastic clients, learning, mentors who gave generously and most of all the life long friendships.”


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