The smartphone brand POCO is set to unveil the POCO X6 Pro with the campaign theme #TheUltimatePredator. Featuring cricket sensation Hardik Pandya, the campaign seeks to demonstrate the exceptional performance and features of the POCO X6 Pro in the urban tech jungle.
Crafted by POCO’s creative agency, Media.Monks India, the campaign intends to break the monotony of the smartphone market with an action-packed cinematic masterpiece. Designed for an audience seeking unmatched thrill and adrenaline, the highly stylized motion film pays homage to the marvel and exaggeration of South cinema, promising to captivate and engage users in the excitement.
Set to launch alongside the POCO X6, the POCO X6 Pro is expected to surpass its predecessor, the POCO X5 Pro. Boasting a MediaTek Dimensity 8300 Ultra processor, this smartphone promises exceptional performance, with an impressive AnTuTu score exceeding 1.4 million powered by Xiaomi HyperOS as well.. It features the brand’s most immersive display yet- the stunning 6.67-inch AMOLED display with a resolution of 1.5K. Additionally, the device incorporates WildBoost 2.0 as well.
Kiran Ramamurthy, Chief Operating Officer at Media.Monks India adds: “In this ever-evolving digital age, pushing the boundaries of cinema-grade production has become imperative. Smartphone marketing is constantly trying newer ways to captivate audiences, but most often the retention of such formulaic ads is low. With POCO, the end result is a visual spectacle with unparalleled artistic finesse, that fuels the desire to be part of the tribe and join the hype for the phone.”
“The X series stands as the cornerstone of our brand, embodying our commitment to pushing boundaries and introducing revolutionary innovations,” said Himanshu Tandon, Country Head, POCO India.
“Hardik Pandya is a name that resonates instantly with India; his never-give-up attitude, zeal, and enthusiasm align seamlessly with the DNA of the X series. We are confident that his personality will strike a chord with our audience and fans, and in keeping with our brand imagery, his role in the product video will play a crucial part in fostering a sense of community within the POCO tribe. Collaborations like this enable us to be a part of a cultural movement that deeply connects with the millennial and Gen Z audience.”
