PepsiCo GCC and North Africa’s new can designs, led by Beverages Design Lead Samy Soliman, are “designed with love.” As part of PepsiCo’s Raising the Bar on Talent initiative, Soliman highlighted creativity, curiosity, and collaboration, celebrating young minds who engaged, learned, and asked bold questions during the design-led engagement session.
PepsiCo’s new beverage can designs across the GCC and North Africa region are more than just a visual refresh—they are, as Beverages Design Lead Samy Soliman puts it, “designed with love.” The bold new look, which mirrors Pepsi’s evolving brand identity, reflects both artistic passion and a deep understanding of consumer connection.
Soliman, who has been at the forefront of PepsiCo’s design transformation, emphasised that every curve, colour, and element in the design tells a story of innovation and authenticity. “These cans are designed with love,” he said, highlighting the creative effort and thought that went into making Pepsi’s packaging more engaging and emotionally resonant.
The initiative forms part of PepsiCo’s wider Raising the Bar on Talent program, which encourages employees to push creative boundaries and nurture fresh ideas. Soliman’s role in the initiative underlines PepsiCo’s commitment to fostering an environment where design thinking, curiosity, and collaboration thrive.
“Design is not just about what you see—it’s about how it makes you feel,” Soliman noted, speaking to a group of emerging designers and brand professionals during a recent internal engagement session. He applauded the “curious minds who showed up ready to learn, engage, and ask bold questions,” recognising their enthusiasm as central to PepsiCo’s culture of creativity and continuous learning.
Through initiatives like these, PepsiCo continues to strengthen its reputation as a brand that blends global design excellence with regional sensibilities. The new can designs, now rolling out across the GCC and North Africa, stand as vibrant symbols of a brand built on passion, innovation, and the power of curiosity.
