PepsiCo unveils a refreshed corporate brand identity, symbolizing transformation and growth. The new logo reflects its mission to create smiles with every sip and bite, prioritizing consumer obsession and sustainability. Rolling out in early 2026, this change aims to unite brands and drive growth, reinforcing PepsiCo’s commitment to consumers and the planet.
In a significant move, PepsiCo has unveiled a refreshed corporate brand identity, marking a new chapter in its evolution. The updated logo is a symbol of transformation, capturing the energy, optimism, and ambition of PepsiCo in 2025 and beyond. This change reflects the company’s mission to create more smiles with every sip and every bite, focusing on consumer obsession and growth.
A Consumer-Centric Approach
PepsiCo’s refreshed corporate brand identity is built around its mission to create more smiles. By putting smiles at the heart of its visual identity, the company is signaling its obsession with consumers. This consumer-centric approach is expected to drive growth, expansion, and brand loyalty.
The new logo is a beautiful expression of PepsiCo’s mission, reflecting its commitment to delivering joy and happiness to consumers worldwide. The logo’s design is modern, vibrant, and energetic, conveying the company’s passion for creating smiles.
A New Era of Growth
PepsiCo’s refreshed corporate brand identity is a key step towards uniting all its brands and associates under one powerful vision for future growth. The company aims to reach more consumers across more occasions, leveraging its wide portfolio of beloved food and drinks brands.
The rollout of the new logo will begin in early 2026, appearing on packaging and other marketing materials. This move is expected to enhance brand awareness, drive growth, and reinforce PepsiCo’s commitment to its consumers and the planet.
A Focus on Sustainability
PepsiCo’s refreshed corporate brand identity also highlights its commitment to sustainability and social responsibility. The company’s pep+ journey is focused on creating a more sustainable future, reducing its environmental impact, and promoting social justice.
Through its pep+ journey, PepsiCo aims to create a positive impact on the planet and its communities. The company’s commitment to sustainability is reflected in its refreshed corporate brand identity, demonstrating its dedication to creating a better future for all.
A Collaborative Effort
PepsiCo’s refreshed corporate brand identity is a result of collaboration and passion from cross-functional teams. The company’s associates and consumers were at the center of the thinking, ensuring that the new logo and visual identity reflected the company’s values and mission.
The collaborative effort behind PepsiCo’s refreshed corporate brand identity is a testament to the company’s commitment to its consumers and its people. The new logo and visual identity are a beautiful expression of PepsiCo’s mission, values, and vision.
PepsiCo’s refreshed corporate brand identity marks a new chapter in its evolution, reflecting its commitment to creating more smiles with every sip and every bite. The company’s consumer-centric approach, focus on sustainability, and collaborative effort are expected to drive growth, expansion, and brand loyalty.
As PepsiCo embarks on this bold new chapter, it is poised to create a positive impact on the planet and its communities. The company’s refreshed corporate brand identity is a beautiful expression of its mission, values, and vision, demonstrating its dedication to creating a better future for all.
