Pantaloons, one of India’s most loved and trusted fashion brands, has announced the beginning of a new style chapter by welcoming acclaimed actor and fashion icon Samantha Ruth Prabhu as its first-ever brand ambassador. This landmark collaboration underscores Pantaloons’ commitment to being at the forefront of modern, chic, and trend-led fashion.
To commemorate this association, Pantaloons has unveiled its festive campaign, ‘Spark Your Imagination’, which brings alive the brand’s new philosophy—inspiring modern India to craft their own fashion stories. The campaign celebrates individuality and creativity, encouraging consumers to experiment boldly and express their unique personalities with confidence. Leading this inspiring movement is Samantha Ruth Prabhu, a true style trailblazer whose effortless elegance perfectly embodies the spirit of Pantaloons.
Speaking on the association, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND!, said, “Spark Your Imagination is more than a festive campaign – it’s the start of a new chapter for Pantaloons. Fashion today is about creativity, play, and personal expression, and we want to inspire every shopper to see themselves as a creator. Samantha Ruth Prabhu embodies exactly that spirit – she is confident, versatile, and unafraid to experiment. With her, Pantaloons is ready to celebrate a modern India that doesn’t just wear fashion, but creates their next standout look”
Talking about becoming the face of Pantaloons, Samantha Ruth Prabhu said, “Fashion to me is a form of self-expression and Pantaloons aligns perfectly with that belief. ‘Spark Your Imagination’ reflects what I truly believe fashion should be – bold, personal, and inspiring. The brand celebrates confidence, versatility, and creativity – values I deeply connect with. I am delighted to partner with Pantaloons to inspire modern India to create their own unique style journeys.”
Beyond her celebrated performances, Samantha is a style muse for the modern Indian shopper – bold, confident, and unapologetically individual. She mirrors Pantaloons’ ethos of effortless glamour, comfort, and versatile fashion.
The festive film for ‘Spark Your Imagination’, featuring Samantha, is a vibrant, cinematic celebration of contemporary style. The shimmer of lanterns, the bloom of flowers, and the sparkle of festive nights – the campaign showcases how every corner whispers possibilities and invites every individual to imagine, create, and transform their festive wardrobe in ways only they can.
Commenting on their journey Teresa Sebastian and Dimple Parmar, Creatives at Talented said, “Style is very personal. It’s one size fits one. For people who truly believe in expressing through fashion and through style, a piece of clothing or accessory is just a spark, waiting to be made their own. It’s like their handwriting, written in fabric and colours. For us, it was imperative to bring out this psyche of the generation, which gave birth to Spark Your Imagination – a reminder to keep playing, making it your own, and creating your next.”
The campaign will be amplified across television, digital platforms, social media, and in-store experiences, offering a full-circle, immersive fashion journey for consumers.
