Origami Creative has won the bid to look after creative duties for Bengaluru-based organic food brand Pure & Sure. The Phalada Organic Consumer Products Pvt Ltd-owned brand has in its stable a number of products and beverages made from as the company says “100 percent certified organic ingredients”.
Speaking about the mandate, the Co-Founder of the Bengaluru-based boutique creative branding and communication agency Origami Creative, Laeeq Ali said, “We are thrilled to be associated with one of India’s leading organic food brands, Pure & Sure. Building a brand in this hyper-competitive day and age is a very difficult task. Our team is looking forward to elevating the P&S brand communication and overall engagement with some unconventional brand and digital-led initiatives.”
Origami has been in the creative industry for close to two decades, servicing a range of brands across sectors, including jewellery, hospitality, healthcare, food and beverages, real estate, education, and logistics. The company specialises in digital marketing, traditional marketing, branding, and internal communication.
Surya Shastry, Managing Director of Phalada Organic Consumer Products expressed his eagerness to take the brand to the next level with this partnership. “When we began this journey, our primary market was the wholesale segment. But now, we are ready to begin our foray into the direct-to-customer sector and are extremely pleased to be partnering with Origami Creative Concepts as our creative and digital agency. Through an intensive multi-agency pitch, Origami came out triumphant with their unique ideas and vision for our brand, and we can’t wait to get started”.
Pure & Sure sources over 140 certified organic food products directly from farmers offering the customer “true farm-to-table experience”, says the company. The company also hosts an e-commerce platform as well as two organic café-cum-experience centres in Bengaluru, with plans to take the brand into major metro cities.