Oreo partnered with Brand Society to elevate the cookie from a baking ingredient to a cherished holiday tradition. The campaign reimagines Oreo as a festive ritual for families—and Santa’s cookie of choice—using warm storytelling and seasonal magic to position the brand at the heart of Christmas celebrations and shared moments.
Oreo has always been a brand that thrives on playful imagination, but this year, its holiday ambition reached a new level. When the company approached Brand Society, the brief was simple yet full of potential: elevate Oreo from a familiar pantry staple into a true Christmas ritual—one that families reach for, share warmly, and proudly gift. The idea wasn’t just to boost seasonal visibility. It was to position Oreo as the cookie of Christmas, the one Santa himself would choose on his busiest night of the year.
Brand Society embraced the challenge with a storytelling approach rooted in wonder, nostalgia, and the kind of shared moments that define the season. They set out to transform Oreo into more than a treat. It would become a symbol of holiday magic. The agency recognized that Christmas is a time when baking feels like a shared language, a warm tradition that brings families to the kitchen. Oreo already played a quiet role in these moments—crushed into pie crusts, folded into festive cheesecakes, dipped in chocolate, sprinkled with candy canes. But the goal for this campaign was to shift Oreo from ingredient to centerpiece.
The concept unfolded around the idea of creating a ritual that families could adopt year after year. Oreo would become the cookie that children prepare for Santa, the dessert that brings people to the table, the small joy that punctuates the noisy, heartwarming chaos of the holidays. Brand Society envisioned Oreo not just as a tasty addition, but as a star of the season—an object wrapped in its own tiny spark of magic.
To deliver this, the agency infused the brand with energy, charm, and a visual sensibility that captured the spirit of Christmas while maintaining Oreo’s iconic identity. Their creative execution blended whimsy with warmth, aiming to ignite the imagination of children and speak to the sentimental side of adults who still remember leaving a plate of cookies out on Christmas Eve. Through storytelling, design, and strategic activation, the agency worked to position Oreo as a holiday essential—not just for baking, but as a shared ritual that families would instinctively incorporate into their celebrations.
The result was a campaign that transformed Oreo’s presence during the holiday season. It made the cookie feel special, giftable, and filled with heart. Whether it was through whimsical packaging, digital storytelling, or a focus on family traditions, Brand Society successfully elevated the brand’s emotional resonance. Oreo became part of the holiday narrative—a reminder that the season is really about small moments, shared joy, and the magic of togetherness.
The partnership between Oreo and Brand Society showcased the power of creative reinvention. By tapping into universal emotions and a familiar holiday tradition, they turned a simple cookie into a meaningful ritual. And with that shift, Oreo stepped into the spotlight not just as an ingredient, but as the cookie Santa can’t resist—and the one families will return to, year after year, to keep the magic alive.
