Oakley has unveiled its latest campaign, ‘Artifacts from the Future,’ starring India’s Test cricket captain Shubman Gill. The campaign marks the debut of Oakley’s newest performance eyewear collection, blending futuristic design with athletic innovation.
In the film, Gill sports two cutting-edge models: Plantaris and Lateralis. The Plantaris features a high-wrap frame with a flexible silicone rear stem, inspired by the powerful motion of a frog’s leap. The Lateralis offers a sleek wraparound design that fuses Oakley’s iconic heritage with a bold, modern silhouette—designed for those who lead from the front, both in sport and in style.
“2025 is our 50-year anniversary. Fifty years into a legacy of transforming innovation into cultural icons, Oakley is writing a new chapter. Artifacts from the Future represents how Oakley pushes the boundaries on design, while staying true to its roots. With Shubham Gill now spearheading Oakley’s philosophy, he embodies the spirit of performance at the highest level, with style and precision – not just as a remarkable athlete, but as a powerful force across social culture and sports,” said Sahil Jandial, Senior Brand Business Manager at Oakley India.
Behind this creative vision is Brandmovers India, which captured the futuristic world in visuals and motion graphics.
“Through this campaign and with Oakley, we want to show that the future isn’t a far-off idea but something that we’re working towards. These designs feel like they’re made for a future set in 2075, but in fact they’re here with us today – combining Oakley’s legendary innovation with a bold, fresh look,” added Shubman Gill.
“The brief this year fascinated us from the get-go with its possibilities. With a range that’s called ‘Artifacts from the Future’ we knew we had to build a whole world around the product itself and it was very exciting to dive into the process. It’s not everyday that you get an opportunity to explore futurism in Indian advertising, so much credit to the Oakley team to make this leap and taking us along in the journey,” said Suvajyoti Ghosh, founder and chief creative officer at Brandmovers India.
