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Thursday, February 22, 2024

Nikhil Kumar assumes the role of Managing Partner (West) at Dentsu Creative India

Nikhil Kumar has been named Managing Partner (West) at Dentsu Creative, taking charge of the West region and reporting directly to Indrajeet Mookherjee, President of Dentsu Creative. This appointment aligns with the agency’s recent transformation strategy, which integrates digital experts and brand specialists for seamless collaboration with media, customer experience, and data.

Kumar, who joins Dentsu Creative from Publicis Groupe, previously served as EVP and Business Head, accumulating over 16 years of experience in the M&A industry. He has played pivotal roles in marketing during the early stages of his career, later transitioning to specialized areas within the agency ecosystem. His expertise spans P&L management, business consultancy, brand strategy, shopper science, and digital excellence.

Speaking on the appointment, Mookherjee said, “The West will play a pivotal role in driving sustained growth & glory for the agency and we are certain with Nikhil’s past expertise across diverse functions of the marketing realm, he has the right ambition and attitude to take us on this journey ahead. We welcome him to our family and wish him the best in his current & future endeavors.”

On taking up the new role, Kumar said, “Dentsu Creative has been a formidable leader in its craft & has historically challenged the paradigm of what’s conventional. With its impeccable pool of talent & teams, I’m looking forward to this responsibility of collaborating and steering the agency in a direction that benefits our partners and us equally.”

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