Amplify the global creative agency that specialises in experience, entertainment and culture, is solving one of the festive season’s biggest questions with a new battle-style card game. Many countries have different holiday traditions, and their own expectations of the man in the red suit. The question is which Santa is truly the G.O.A.T. ?
Santa Royale, will allow players to prove which Santa is deserving of the fluffy red hat. Each card contains some information on Santa’s personality as well as likes and dislikes. Most important are the stats, which allow players to compare numerical data on cards to win their opponent’s card.
Amplify’s creative teams have come together to generate characters that represent each of the Amplify global office locations.
Sydney Santa can be found catching waves; London Santa rides a fixed-gear sleigh; A-list LA Santa is often in disguise to duck paparazzi; and Père Noël’s sleigh is rumoured to have been crafted by the world’s top sculptors. Also battling for the spotlight are a host of special characters that truly complete the festive season. The internet’s favourite Gingerbread influencer, NYC Crumbelina Bourgeois and DJ Elfy gracing the airwaves with high octane tunes from her sleigh-meets-studio.
About Amplify
Amplify is a global creative agency, specializing in experience, entertainment and culture. Named both ‘Brand Experience Agency of the Decade’ and ‘Global Experience Agency of the Year’, Amplify works with some of the world’s most forward-thinking and progressive brands including; Activision, Airbnb, Google, Lego, Netflix, Nike, Pinterest, PlayStation, Porsche and Spotify, creating campaigns and experiences that join the dots between people, brands and culture. Headquartered in London but operating all over the globe, Amplify also has hubs in Paris, LA, New York and Sydney with its global offering B Corp certified. 2023 saw Amplify launch its worldbuilding thought leadership and film series at SXSW, sharing insights and perspectives from pioneering brands and cultural visionaries on breaking formats and creating culture that lives beyond individual campaigns. The agency is also the creative mind behind Young Blood, a research platform focused on modern youth culture; innovation practice FUTURES, that focuses on driving culture + human connection through technology; and Creators, Communities and Partnerships offering Co.Labs, driving credible reach and relevance through people and partnerships. Amplify’s expertise is complemented by its audience specialist agencies. Seed’s focus is students, Gen Z and young creators globally, Wonder reimagines the worlds of work, business, education and entertainment for B2B and B2E audiences and Problem Child is a special projects collective evolving and transforming brands through entertainment, sports and talent.
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