Mydesignation, a Thiruvananthapuram-based D2C fashion brand, has raised $1.25 million in seed funding to expand its operations and promote expressive fashion. Founded in 2020 by Swaroop Krishnan and Gopika B Raj, the brand celebrates individuality and self-expression, offering high-quality, affordable apparel. With a loyal customer base of over 500,000 and 35% monthly repeat rate, Mydesignation aims to double its user base and drive 200% growth.
In the bustling world of fashion, where trends come and go, Mydesignation stands out as a beacon of individuality and self-expression. This Thiruvananthapuram-based direct-to-consumer (D2C) fashion brand has been making waves in the industry with its unique blend of traditional and contemporary styles.
Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, Mydesignation has quickly become a household name in India. The brand’s mission is to empower individuals to celebrate their unique identity through fashion. With a focus on quality, comfort, and style, Mydesignation offers a wide range of fashion apparel for men and women, including sarees, shirts, t-shirts, hoodies, and jackets.
A Brand with a Story
Mydesignation’s journey is a testament to the power of passion and perseverance. The brand’s founders, Swaroop and Gopika, bootstrapped their way to success, relying on their hard work and dedication to build a loyal customer base. Today, Mydesignation boasts a customer base of over 500,000, with a 35% monthly repeat rate.
The brand’s success can be attributed to its customer-centric approach. Mydesignation’s products are designed to tell a story, with each piece reflecting the brand’s values of individuality, self-expression, and cultural significance. From the Dragon Saree to the Samurai Jacket, every product is a masterpiece that showcases the brand’s attention to detail and commitment to quality.
Investing in the Future
Recently, Mydesignation raised $1.25 million in seed funding, led by Multiply Ventures, with participation from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures. This investment will enable the brand to deepen its technological capabilities, expand its offline footprint, and hire talent aligned with its mission.
According to Swaroop Krishnan, Co-founder & CEO, Mydesignation, “We’ve already achieved 100% YoY growth for four consecutive years while staying profitable. With this fundraise, our goal is to drive 200% growth, without compromising on our financial discipline or customer satisfaction.”
A Community of Fashion Enthusiasts
Mydesignation’s Instagram community of over 400,000 followers is a testament to the brand’s influence on modern Indian fashion. Celebrities like Alia Bhatt, Deepika Padukone, and Kiara Advani have been spotted wearing Mydesignation’s sarees, showcasing the brand’s impact on the fashion industry.
As Gopika B Raj, Co-founder & CCO, Mydesignation, puts it, “We believe fashion is a voice, and we want to help every individual express who they are. Our products are not just fun, they’re aesthetic and oh so comfortable as well.”
The Future of Fashion
Mydesignation’s innovative approach to fashion is revolutionizing the way Indians think about style. With its focus on individuality, self-expression, and cultural significance, Mydesignation is poised to become a leader in the Indian fashion industry.
In the words of Gopika Menon, Co-founder & CEO, Mydesignation, “We’re not just a brand; we’re a community of fashion enthusiasts who celebrate individuality and empower self-expression.”
Product Highlights
-Sarees: Dragon Saree, Wildflower Saree, Frida Saree, Floral Saree, Crane Saree
– T-shirts: Comfy tees with funny lines, Malayali designs
– Jackets: Samurai Jacket, an artistic fusion of Japanese and Chinese cultural heritage
With its innovative designs, customer-centric approach, and commitment to quality, Mydesignation is revolutionizing Indian fashion. As the brand continues to grow and evolve, it’s clear that Mydesignation is here to stay.
