Muscat Media Group has entered an exclusive partnership with Arabian Media Company and Choueiri Group to enhance Oman’s media and advertising landscape. The collaboration aims to deliver innovative, integrated media solutions, combining MMG’s trusted local presence with Choueiri Group’s regional expertise to offer greater value and reach for advertisers.
In a partnership set to reshape the media and advertising ecosystem in Oman, Muscat Media Group (MMG) has entered into an exclusive collaboration with Arabian Media Company and Choueiri Group. The alliance aims to elevate the way brands engage with audiences through innovative, integrated, and high-impact media solutions.
The partnership combines the regional expertise and market leadership of Choueiri Group with the trusted local legacy of Muscat Media Group—home to some of Oman’s most influential media brands. Together, they will focus on unlocking new opportunities for advertisers, offering advanced solutions that merge data-driven insights with creative storytelling.
Mohamed Al-Zadjali, Chairman of Muscat Media Group, expressed optimism about the new collaboration, calling it a “transformative step” in the company’s growth journey. “Partnering with Arabian Media Company and Choueiri Group marks an exciting new chapter – one that empowers us to deliver greater value to advertisers and audiences through innovative, integrated media solutions,” Al-Zadjali said.
The partnership underscores MMG’s broader vision of adapting to the evolving digital media landscape and strengthening its position as Oman’s leading multimedia powerhouse. It will enable advertisers to access MMG’s expansive media portfolio—spanning print, digital, radio, and television—through Choueiri Group’s extensive regional network and marketing expertise.
Pierre Choueiri, Chairman and CEO of Choueiri Group, highlighted the strategic importance of the alliance, emphasizing shared values of innovation and audience connection. “This exclusive agreement reflects our commitment to delivering exceptional value and results for our clients, empowering them to connect with audiences across Oman through the country’s most trusted and far-reaching media brands,” Choueiri said.
Industry observers view this partnership as a pivotal move in Oman’s rapidly evolving media sector, one that brings together local influence and regional scale. By fusing MMG’s deep understanding of Omani audiences with Choueiri Group’s advanced advertising capabilities, the collaboration is expected to drive more effective brand experiences and measurable outcomes.
With this agreement, Muscat Media Group positions itself at the forefront of media innovation in the Sultanate, aligning with global trends where cross-platform storytelling, digital transformation, and audience engagement define the future of communications.
As the media landscape continues to shift, the partnership stands as a testament to how collaboration and strategic foresight can empower brands to rethink the boundaries of advertising—bridging creativity, technology, and cultural relevance for a new era of growth in Oman’s media industry.
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