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Thursday, February 22, 2024

Milind Soman is the brand ambassador, Apis India

One of the growing FMCG Company in India, leading manufacturer of Natural Honey, Dates, Jam, Pickle, Green Tea and Preserves, Apis India has roped Milind Soman as the brand ambassador. Soman will be promoting Apis Himalaya Honey across online and offline mediums. The partnership is expected to give a strong face to the brand’s philosophy as the actor personifies the brand ethos which is health and nutrition. To kick-start the association, Apis India had partnered with Soman as an official sponsor for the unity run to celebrate the 75th Year of India’s Independence. The 400km-long run commenced from Mumbai on August 15 and ended at the Statue of Unity at Sardar Sarovar Dam, Kevadia.

Sponsoring headgear for Rajasthan Royals in IPL 2020 gave a lot of digital  mileage in terms of brand mentions: Pankaj Mishra, CEO, APIS India
Pankaj Mishra, chief executive officer, Apis India

Welcoming Soman on board, Pankaj Mishra, chief executive officer, Apis India, said, “The courage, strength and commitment that Milind possesses is commendable. His fitness journey is an inspiration to all of us. As a company that believes in promoting a healthier lifestyle with our products complementing this, we are proud to have been associated with Milind as the brand ambassador for Apis Himalaya Honey and along with that for the unity run as well.”

On taking up the endorsing duties, Soman said, “I personally feel the brand has a key understanding on the nutritional value that a fitness enthusiast like me needs. Honey is something that I include in my regular diet as it has multiple benefits and Apis Himalaya Honey is one of the finest in its category.”


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