India’s most coveted luxury automobile brand, Mercedes-Benz India, has announced its strategic partnership with Adfactors PR, the country’s leading communications consultancy, to manage its comprehensive public relations and communications programme. The appointment follows an intensive multi-agency evaluation process, with Adfactors PR emerging as the partner of choice. The mandate will officially take effect from April 1, 2025.
As part of this collaboration, Adfactors PR will be responsible for shaping and executing Mercedes-Benz India’s integrated communications strategy, which spans across the brand’s iconic product portfolio, corporate positioning, and corporate citizenship initiatives. The consultancy will play a central role in crafting compelling narratives that reinforce Mercedes-Benz’s leadership in the Indian luxury automotive space, while also driving engagement with stakeholders across media, customers, and the broader public.
This strategic partnership comes at a pivotal moment for Mercedes-Benz India, as the brand continues to innovate across product segments, accelerate its push into electric mobility, and build on its legacy of delivering exceptional customer experiences. With Adfactors PR at the helm of its communications efforts, the brand aims to deepen its emotional resonance with Indian consumers and further enhance its brand visibility in a highly dynamic and competitive market.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India commented, “As the most desirable luxury car maker in India, Mercedes-Benz’s communication to our discerning customers and multiple stakeholders has been passionate, reflecting the brand’s iconic luxury positioning and unparalleled desirability in the Indian market. Mercedes-Benz is transitioning to an exciting future, introducing new cars having exceptional aesthetics, technological innovations and integrated sustainability. We are glad to welcome Adfactors PR as our communications partner, to collaborate and contribute to our unique brand and sustainable luxury narrative.”
Adfactors PR Co-Founder and Chairman Rajesh Chaturvedi said, “Partnering with Mercedes-Benz India represents a significant milestone for us. The iconic three-pointed star symbolises not just luxury, but engineering excellence, technological innovation, and a relentless pursuit of perfection. Our specialist mobility practice combines deep automotive sector knowledge with cutting-edge communications strategies to enhance brand resonance among discerning luxury consumers. We are committed to amplifying Mercedes-Benz India’s leadership position in sustainable luxury mobility that perfectly aligns with India’s dynamic luxury market.”
Mercedes-Benz continues to dominate India’s luxury automotive segment with its progressive strategy of introducing global innovations tailored for the Indian market, while reinforcing its commitment to sustainable luxury mobility through local manufacturing and an accelerated electric vehicle roadmap for the conscious Indian luxury consumer. The Three-Pointed Star remains the most aspirational luxury car maker in India with a tailored customer experience strategy.
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