Media.Monks has promoted Darren Crawforth to Executive Creative Director of Media.Monks China. Crawforth brings over 20 years in design and technology, the former group creative director with stints that spanned London, New York, Boston, LA and Beijing, spent the past 10 years living and working in China. Over the course of his career, he has created award-winning work for brands such as Nike, Google, Puma, Riot Games, OPPO, HP, Golden Goose, to name a recent few.
“Darren has been instrumental in bringing our FutureProofed vision to life, attracting the best talent, and consistently delivering industry-beating pitch wins,” said Rogier Bikker, Managing Director, Media.Monks China.
“I’m excited for Darren to further build out our digital-first creative capabilities, advocate our FutureProofed vision, train the next generation of creative monks and guide our 40+ Shanghai creatives towards even more award-winning creative work.”
In the past two years, Crawforth has been building the team at Media.Monks China. “It’s an epic journey to establish what a creative agency from the future looks like and how it behaves. Can’t wait to see what’s next as we continue to build Media.Monks in China together with our teams and client partners,” said Crawforth.
“Darren represents the very best of a new way of thinking, from a media-driven approach to a more experience-driven approach.He’s a Monk at heart and a key part of our creative collaborative process. We are extremely excited to have him leading the way for growth and extraordinary creativity with our China Team,” added Joao Flores, Regional Executive Creative Director, Media.Monks APAC.