McCann Worldgroup India made a remarkable impact at ADFEST 2025, securing multiple accolades for its groundbreaking work that seamlessly blends innovation, cultural relevance, and purposeful storytelling.
The agency’s standout achievement was winning the prestigious Grande Innova Lotus for Fit My Feet (Buckaroo Footwear), a campaign celebrated for its pioneering approach to design and accessibility. Adding to its impressive haul, Fit My Feet also earned a Silver in the Sustainable Lotus (Health & Well-Being) category, alongside two Bronze wins—one in Design (Product Design: Consumer Products) and another in Creative Strategy Lotus (Contextual Insight).
This series of wins cements McCann Worldgroup India’s reputation as a leader in creative excellence, pushing the boundaries of innovation and purpose-driven storytelling on a global stage.
Another standout was Dabba Savings Account for ESAF Small Finance Bank, which won in Lotus Roots and took home three Golds in Creative Strategy (Audience Insight and Finance/Commercial Services) and Sustainable Lotus (Reduced Inequalities), reflecting the campaign’s cultural relevance and social impact.
Elsewhere in the region, McCann Worldgroup Singapore and McCann Worldgroup China received a Bronze in Digital & Social Lotus (Social Purpose) for Tone Proud (Tecno), while HERO/McCann Australia earned a Bronze in Digital Craft Lotus (Use of Technology) for Mindography (Instax).
“These wins represent not just creative excellence, but purposeful thinking rooted in real human truths. From financial empowerment in rural India to inclusive footwear design, our teams have pushed boundaries in service of ideas that matter. I’m proud of the passion and commitment that we bring to our work,” said Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO of McCann Worldgroup India.
Valerie Madon, Chief Creative Officer, McCann Worldgroup Asia Pacific, added, “To be recognized across such a wide spectrum—from creative strategy to digital to innovation—is a humbling honor. It reflects the diversity and depth of talent across our region and our belief that creativity is a force for both brand and societal impact.
These accolades reinforce McCann Worldgroup’s ongoing mission to deliver work that resonates deeply, performs meaningfully, and lives up to its promise of “Truth Well Told.”
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