McCann Content Studios, part of FP7 McCann MENAT, has appointed Ahmed Nour as Head of its UAE operations. With experience leading campaigns for brands like Lexus, IKEA, and McDonald’s, Nour will drive the agency’s social and influencer-first growth strategy, enhancing its creative and digital storytelling capabilities across the Middle East.
In a move that underscores its commitment to expanding social and influencer-driven storytelling, McCann Content Studios, part of FP7 McCann MENAT, has announced the appointment of Ahmed Nour as Head of McCann Content Studios – UAE. The appointment marks a strategic step in the agency’s mission to elevate digital creativity and strengthen its footprint in one of the most dynamic markets in the Middle East.
With an impressive track record in managing large-scale campaigns and digital transformations, Nour brings a blend of creativity, strategic thinking, and technological fluency to his new role. Over the years, he has spearheaded high-profile projects for some of the region’s biggest brands including Lexus, IKEA, McDonald’s, Toyota, Emirates NBD, Global Village, Mercedes, Samsung, and Riyadh Air. His experience in leading integrated content strategies across diverse sectors positions him as a key driver of McCann’s ambition to merge storytelling with innovation.
McCann Content Studios, launched as part of McCann’s global restructuring to strengthen its content and creator-led capabilities, aims to deliver end-to-end marketing solutions — from concept to execution — for brands seeking deeper engagement in the digital space. The UAE, being a hub for both regional and international brands, has become central to this expansion.
Under Nour’s leadership, the studio is expected to enhance its social-first and influencer marketing expertise, reflecting the changing consumer landscape where brand conversations are increasingly happening on digital and creator-led platforms.
Speaking about the appointment, industry observers note that Nour’s background in both strategic communication and creative production gives him a unique advantage in steering McCann Content Studios toward new frontiers of digital storytelling. His previous work with globally recognized brands has consistently demonstrated an understanding of how data, creativity, and cultural insight can combine to create compelling narratives that resonate with audiences.
The appointment also comes at a time when agencies across the MENAT region are rapidly evolving to meet the demands of a content-driven economy. With brands investing heavily in short-form video, live content, and creator collaborations, McCann’s decision to strengthen its UAE operations under Nour’s leadership signals a focus on growth through innovation and local cultural relevance.
Nour’s role will involve driving integrated content strategies, fostering collaborations with influencers and creators, and developing campaigns that bridge creativity with measurable impact. His mandate is expected to center on building deeper connections between brands and audiences through storytelling that is authentic, agile, and platform-native.
As McCann Content Studios continues to evolve as a creative powerhouse within FP7 McCann MENAT, Nour’s appointment represents both continuity and change — a continuation of McCann’s legacy of powerful brand storytelling and a bold shift toward the future of content, where culture, creativity, and community converge.
With this leadership move, McCann Content Studios UAE sets the stage for a new chapter of innovation-led brand engagement, reinforcing its position as a leading content and influencer marketing hub in the region.
