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Thursday, February 22, 2024

Mandates, Account movement, Appointments

Havas media bags integrated mandate for Micromax

After a multi-agency pitch, Micromax Informatics awards its integrated mandate to Havas Media. According to the mandate, the agency will oversee the brand’s traditional and digital media as well as it will handle the creative duties and strategic approaches, with the aim of strengthening brand’s position in market space. The account will be handled out of the agency’s Gurgaon office led by Uday Mohan, president – north and west India, Havas Media. Commenting on this partnership, Rachna Lather, marketing head, Micromax India, said, “Havas Media’s social media strategy and creativity is well-known in the market. Micromax as a brand is very nimble and is launching products in the market back to back. We want to work towards further strengthening Micromax’s footprint in the digital landscape, and working cohesively on an integrated communication approach. We look forward to a fruitful partnership with Havas M. On winning the mandate, Mohit Joshi, chief executive officer, Havas Media Group India, said, “We are thrilled to partner with Micromax, a truly glocal brand. It is an exciting time for Micromax to re-establish itself in the Indian market as a flagbearer of the Make-in-India initiative. Keeping in line with Havas Media’s consumer-centric approach and the Group’s growing expertise in performance and market-place initiatives, we look forward to charting the brand’s journey and strengthening its positioning in the market through our meaningful Media Experience (Mx) philosophy.”

Anil Kapoor and Ranveer Singh are the brand ambassadors for Health OK

With the aim of spreading awareness among the people regarding the multivitamin tablet ‘Health OK’, Mankind Pharma has roped in Bolloywood stars, Anil Kapoor and Ranveer Singh as the brand ambassadors. The TVC campaign showcases Kapoor and Singh working in an office with back-to-back work leading to a hectic schedule for both. The surprising element is that their level of energy remains constant throughout the day. Towards the end of the video, the duo reveals ‘Health OK’ as their secret of energy and fitness. Detailing about the product, Joy Chatterjee, general manager, sales and marketing, Mankind Pharma, said, “The reason behind including ‘Health OK’ in the OTC segment was mainly because nowadays the hectic lifestyles that people live, they frequently face issues related to low energy, tiredness and fatigue. Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues.” Referring to the appointment of megastars, Chatterjee further said, “In the near future, we have rigours plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two Mega Superstars, Anil Kapoor and Ranveer Singh will help us further strengthen and build the awareness for this category.”

Pintola awards its digital mandate to The Craft Tank

Following a multi-agency pitch, the Mumbai based 360-degree creative agency- The Craft Tank has won the digital mandate for Pintola. The Craft Tank will drive its workforce towards channelizing the brand essence and provide integrated strategies in the digital sphere. Commenting on this collaboration, Brijesh Solanki, co-founder, The Craft Tank said, “We are very excited to have Pintola on board. The brand has a prodigious reputation across India in terms of its product strategies. Through our affiliation with Pintola, we plan to use our digital expertise to leverage the right targeting and communication, capture and engage the audience, and then create a distinct position in the minds of the consumer in a more agile way.” Referring to this integration, Anand Patel, senior marketing manager, Das Foodtech, said, “Pintola is a strong name in the market, we were looking for an agency that could do true justice to the brand by creating exciting and unforgettable brand campaigns. The Craft Tank understands our product and I believe that with their capabilities and this association there is an extremely positive future for the business.”

OkCredit partners Mullen Lintas

Bangalore based digital ledger app, OkCredit has appointed the globally acclaimed creative agency, Mullen Lintas as the brand strategy partner. According to the partnership, Mullen Lintas will work on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients to make their businesses efficient. Talking about the strategic tie-up, Harsh Pokharna, chief executive officer, OkCredit said, “We are excited to bring on board Mullen Lintas as our partner to help build the Brand Identity for OkCredit. Their consumer understanding and experience with building brands is what really stood out for us and we are confident that we can create a unique and engaging story for OK Credit as we move into our next phase of market development.” On partnering OkCredit, Hari Krishnan, chief executive officer, Mullen Lintas said, “OkCredit is revolutionizing the small business economy in India and we are delighted to be given the opportunity to partner them. It’s an exciting new category that is poised for growth and we are looking forward to partnering the team at OKCredit to create relevance and engagement for the brand as it charts its journey towards creating success for the small business economy”


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