MALFY GIN WINS SILVER FOR VIBRANT MISSONI COLLABORATION AT GLOBAL DESIGN AWARDS

Malfy Gin has won Silver at the World Brand Design Society Awards for its Malfy x Missoni limited-edition bottles, created with design partner Nude. Inspired by the Amalfi Coast and Italian style, the collaboration showcases bold colour, craft and storytelling, reinforcing the rise of fashion-led design in premium spirits branding.  

Malfy Gin has added another creative accolade to its growing reputation for design-driven spirits branding, taking home Silver at the World Brand Design Society Awards for its recent limited-edition collaboration with Italian fashion house Missoni. The win marks a high point in a three-way creative partnership that also included design specialists at Nude, and which sought to reimagine the visual language of premium gin for a global market.

Inspired by the sun-drenched Amalfi Coast and the exuberant language of Italian style, the Malfy x Missoni editions were conceived as both collector bottles and compelling identity statements. The result was a vivid interplay of colour, pattern and form, echoing Missoni’s iconic motifs while staying true to Malfy’s coastal storytelling. The design pushed against the conventions of the gin category, which has historically leaned towards minimalist palettes and botanical cues. Instead, Malfy’s limited bottles presented a bold spectrum of warm gradients and rhythmic patterns—an invitation to picture aperitivo hours by the Mediterranean rather than the darker, wintery scenarios spirits often evoke.

The World Brand Design Society recognition reinforces the rising influence of fashion and lifestyle collaborations in the premium spirits sector, where craft and aesthetics are no longer simply packaging considerations but cultural markers. For Malfy, the partnership acted as an extension of brand DNA: playful, sunny, and unmistakably Italian. For Missoni, it offered an experiment in translating runway texture into product design, while for Nude, it demonstrated the vital role of industrial craft and material refinement in elevating brand storytelling.

The award also speaks to broader shifts in consumer expectations. Drinks brands are increasingly judged not only by liquid credentials but by how thoughtfully they present themselves—how a bottle looks on a bar cart, how it photographs on social media, and how it reflects lifestyle aspirations. Limited releases, especially those tied to high-fashion collaborators, have become vehicles for narrative building and cross-industry attention.

While the Malfy x Missoni bottles were produced as collectors’ editions, their impact extends beyond scarcity. Industry observers note that such experiments often trickle into mainstream brand identity over time, influencing everything from product architecture to retail moments. The collaboration also highlights how design competitions are becoming arenas for spirits brands to signal differentiation and ambition.

For Malfy, the award serves as both validation and momentum. Its leadership described the Missoni partnership as a celebration of colour, craft and collaboration—three values increasingly at the center of competitive spirits branding. The silver win suggests the approach resonates not just with consumers but with peers and design professionals as well, placing Malfy within a growing circle of brands treating packaging as cultural expression rather than mere container.