Mahindra will launch its first ground-up, seven-seater electric SUV—the Big New Electric XEV 9S—at the Scream Electric event in Bengaluru on 26 November. Built on the INGLO platform, the eSUV offers expanded cabin space, advanced tech and high performance, marking a milestone in Mahindra’s growing electric mobility journey.
Mahindra is gearing up to make a defining statement in India’s electric vehicle landscape with the upcoming launch of the Big New Electric XEV 9S, an SUV that promises to merge performance, innovation and practicality in ways the segment has not seen before. As anticipation builds, the company is setting the stage for a landmark moment with Scream Electric, a two-day celebration in Bengaluru on 26 and 27 November, marking the first anniversary of Mahindra’s eSUV journey. The event will not only celebrate Mahindra’s steady rise in the EV space but will also unveil a model positioned to redefine what Indian consumers expect from an electric SUV. With the brand signalling that “electric innovation and performance combined” is the benchmark it aims to set, Mahindra is clearly preparing to expand its leadership in the electric mobility ecosystem with bold confidence.
The Big New Electric XEV 9S has already sparked considerable excitement as the first seven-seater, ground-up electric SUV in its category—an important distinction at a time when most offerings in the market are either compact EVs or electrified versions of existing internal combustion engine models. Mahindra is distancing itself from that approach by building the XEV 9S on the INGLO architecture, a platform specifically designed for electric vehicles. INGLO, which stands for INdian Global, has earned acclaim for its safety, modularity and design efficiency. By engineering the XEV 9S from scratch as an electric-first SUV, Mahindra aims to deliver a product that is not constrained by legacy design, offering instead the space, performance and structural integrity that full-size SUV enthusiasts increasingly demand.
The significance of the INGLO-based skateboard platform cannot be overstated. By placing the battery pack along the floor, the architecture frees up significant cabin space, ensuring generous legroom, improved comfort and better weight distribution. This platform allows the XEV 9S to achieve a lower centre of gravity, enhancing stability and driving dynamics—qualities essential for a vehicle intended to offer both performance and practicality. For families and long-distance travellers, the spacious layout provides convenience and comfort, while for tech-savvy consumers, it opens up possibilities for advanced infotainment systems, seamless connectivity and futuristic cockpit experiences. Mahindra’s decision to anchor the XEV 9S on INGLO reflects its ambition to compete at global standards in design, engineering and user experience.
The timing of the launch also coincides with India’s steady progression toward embracing electric vehicles more widely. Over the past few years, infrastructure has expanded, consumers have become more aware of environmental priorities, and electric mobility incentives have strengthened. Against this backdrop, Mahindra’s unveiling of a full-size electric SUV represents not only a product launch but also a symbolic milestone: the arrival of a future in which electric vehicles are not only efficient but aspirational. The company’s promotional line—“Get ready to drive the winning formula”—is emblematic of its belief that performance and sustainability can ride in the same lane without compromise.
Scream Electric, the venue for the grand reveal, is expected to draw EV enthusiasts, auto industry leaders, technology experts and consumers eager to witness Mahindra’s next step in electrification. Bengaluru, India’s technology hub, provides an ideal backdrop for such an event. The city has become synonymous with innovation and early adoption of smart technologies, and hosting the anniversary celebration there underscores Mahindra’s alignment with the country’s broader digital and energy transitions. The event aims to showcase not only the XEV 9S but also Mahindra’s evolving EV ecosystem, its technological collaborations and its commitment to designing vehicles rooted in both performance and sustainability.
Mahindra’s emphasis on delivering an “authentic” electric SUV is particularly important. As many legacy brands rely on adapting their internal combustion engine platforms to meet the growing demand for EVs, Mahindra is conveying that its approach is fundamentally different. Authenticity, in this context, reflects engineering intent—starting with an electric purpose, instead of retrofitting existing structures. For consumers who expect performance, durability and capability from a full-size SUV, this difference will matter. It suggests that the XEV 9S is not a compromise solution but a product designed to fully exploit the advantages of electric powertrains—from torque delivery and precision control to reduced noise and smoother drives.
Electric vehicles in India are also increasingly expected to deliver cutting-edge technology. Mahindra’s emphasis on “comfort, convenience and cutting-edge technology” signals that the XEV 9S will likely be equipped with next-generation features. These may include advanced driver assistance systems (ADAS), immersive digital interfaces, over-the-air software updates, climate control intelligence and AI-enabled personalisation—hallmarks of modern electric mobility. While specific details are yet to be revealed, the brand’s focus on tech-led innovation points to a vehicle designed not just to be driven but to interact seamlessly with its users and adapt to their lifestyles.
Moreover, by introducing a seven-seater EV, Mahindra is tapping into a segment with growing demand. Larger families, adventure seekers and premium buyers have long embraced the versatility of full-size SUVs. Until now, this segment had limited electric options, leaving a gap between consumer expectations and market availability. The XEV 9S, with its combination of scale, engineering integrity and technological sophistication, is positioned to fill that gap and establish Mahindra as a frontrunner in a category that has only begun to open up.
The launch also reflects Mahindra’s long-term strategy to strengthen its foothold in electric mobility through a portfolio of diverse products catering to different segments. The company’s EV roadmap has expanded considerably over the past few years, and the XEV 9S represents a forward leap—both in design philosophy and market ambition. As India hastens its shift toward cleaner mobility solutions, Mahindra’s expanding EV lineup could play an influential role in shaping consumer attitudes and raising expectations of what electric vehicles can deliver.
The upcoming unveiling at Scream Electric is not just about showcasing a single product; it is about celebrating a year of progress in Mahindra’s electric journey. The event is expected to feature immersive experiences, technology demonstrations and interactions that highlight how far the brand has come and how much further it intends to go. With electric mobility becoming a driving force in India’s automotive narrative, Mahindra is seizing the moment to position itself as a brand ready to lead with innovation, ambition and consumer-focused design.
With the Big New Electric XEV 9S, Mahindra aims to signal that the future of electric SUVs in India is not merely about transitioning away from fossil fuels but embracing a lifestyle shaped by technology, performance and environmental consciousness. As the countdown begins for the 26 November launch, the excitement surrounding the vehicle and the Scream Electric celebration reflects a growing national appetite for a high-performance, tech-loaded electric future. Mahindra’s bold entry into the full-size, ground-up electric SUV category marks a turning point for the brand—and perhaps, for the next chapter of India’s electric mobility movement.
