After a competitive multi-agency pitch, LT Foods has appointed Madison Media as the agency on record for its brand ‘Daawat’. The account will be handled by Madison Media Plus out of Delhi.
Speaking about the development, Ritesh, Arora,Head – India Business said,“Daawat, has multichannel marketing communications strategy to reach the consumers and we are happy to consolidate our media needs with Madison Media for an innovative and novel approach to brand building. We are aggressive in our growth strategy and hopefully this partnership will establish a brand salience for Daawat across the country.”
Delighted upon the collaboration, Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “We are thrilled to have been awarded the Daawat account. Not only do we have the opportunity to convert a largely unbranded category, we also have the arsenal of a superior product with a rich legacy.”
