Mondelēz International has officially launched locally manufactured Lotus Biscoff in India, marking the first time Lotus Bakeries has enabled production outside its global hubs. With India’s fast-growing snacking market, the move strengthens Mondelēz’s premium cookie portfolio and brings the globally loved caramelised biscuit closer to Indian consumers through local manufacturing, marketing, and distribution.
Mondelēz International has marked a significant milestone in its Indian portfolio with the official launch of Lotus Biscoff® in the country, a move that signals both the brand’s growing global ambitions and India’s rising importance in the world of premium snacking. For the first time in Lotus Bakeries’ history, the beloved caramelised biscuit will be manufactured, marketed, and distributed locally by the India team, ensuring that the signature taste and quality remain intact while unlocking the scale and reach of the Indian market. It is a strategic leap that not only brings the globally adored brand closer to millions of new consumers but also underscores the dynamic shift underway in India’s snacking culture.
For years, Lotus Biscoff® has built a cult following worldwide, becoming synonymous with indulgence, coffee-pairing rituals, and premium biscuit craftsmanship. Its arrival in India through local manufacturing marks a moment that goes well beyond a product launch. It positions the brand to compete more aggressively in a snacking market that has expanded dramatically in both size and sophistication. Over the past decade, India has witnessed a surge in demand for premium, experiential, and internationally recognised food products—especially within the confectionery and biscuit categories. As consumers increasingly seek out global flavours and elevated snacking experiences, the timing of this launch aligns with a broader shift toward premiumisation across urban and semi-urban India.
Mondelēz International’s decision to bring Lotus Biscoff® into local production reflects a deep understanding of this changing consumer landscape. India’s biscuit category has long been dominated by household staples that prioritise affordability and mass consumption. Yet, the premium cookie segment has been steadily gaining momentum, buoyed by rising incomes, aspirational lifestyles, and greater exposure to global food trends through travel, media, and digital platforms. By manufacturing Lotus Biscoff® locally, Mondelēz bridges the gap between aspiration and accessibility, making a premium global brand more attainable to a wider audience while ensuring consistency in taste.
The move also highlights the company’s ambitions to be a leader not just in chocolates and confectionery—where brands like Cadbury Dairy Milk and Oreo already command strong loyalty—but also in the growing premium biscuits space. For Mondelēz India, this launch becomes part of a larger portfolio strategy designed to cement its presence across multiple snacking moments. Lotus Biscoff®, with its distinctive caramelised notes and strong brand recall, offers an opportunity to diversify and strengthen its foothold among consumers who are increasingly gravitating toward differentiated, indulgent, and high-quality snacks.
Moreover, the global significance of this launch cannot be overstated. For Lotus Bakeries, allowing production outside Belgium marks a major milestone in its international journey. India, with its massive consumer base and evolving palate, becomes the first market where Lotus Biscoff® is entrusted to be made locally. This reflects a deep confidence in Mondelēz International’s operational capabilities, manufacturing standards, and understanding of Indian consumer needs. It signals a shift in the brand’s global supply strategy, one that allows for localisation while preserving the brand’s heritage and authenticity.
This partnership is expected to reshape how the brand grows within India. With local manufacturing in place, supply becomes more stable, pricing becomes more competitive, and the product can be introduced across multiple channels faster—modern retail, e-commerce, large-format stores, cafés, and potentially even smaller neighbourhood outlets. By reducing import reliance, Lotus Biscoff® also becomes better equipped to expand into new formats and pack sizes tailored specifically for the Indian consumer. From café pairings to home snacking, dessert creations, and gifting, the opportunities for category expansion are vast.
India’s evolving snacking culture is also accelerating innovation across the industry. Consumers are no longer satisfied with routine choices; they are actively seeking premium, flavorful experiences that mirror global quality. In this environment, the introduction of a brand with strong emotional resonance and social media appeal offers significant potential. Lotus Biscoff® has always thrived on its ability to blend simplicity with indulgence, and that positioning will likely resonate deeply with India’s fast-growing base of young, experimental consumers who view food as both an experience and a statement.
For Mondelēz International, the launch fits seamlessly into its long-term vision to lead the future of snacking. The company has spent years building a reputation for trust, quality, and taste, and Lotus Biscoff® strengthens that narrative in a category where consumers increasingly look for premium cues. It also comes at a time when the company has been expanding its investments in India, growing its manufacturing capabilities, and mapping out new avenues for category leadership. With Biscoff®, Mondelēz gains a product that combines loyal global fandom with fresh local possibilities.
Industry observers believe this launch could catalyse a new phase of competition in India’s premium biscuits segment. Existing players—both global and domestic—have invested heavily in brand-building, ingredient innovation, and expanded distribution. But Biscoff® enters with a unique advantage: it is already a global phenomenon and a social media favourite, often paired with lattes, used in desserts, and baked into recipes that circulate widely among younger consumers. Its reputation has preceded its formal entry into India, giving it brand equity even before hitting the shelves.
The localisation strategy will also impact pricing, making it possible for Mondelēz to craft price points that appeal to both premium consumers and aspirational buyers looking for an occasional treat. This will be essential in a market where consumption frequency is shaped heavily by affordability and where premium brands need to balance exclusivity with broad accessibility.
Beyond consumption, Lotus Biscoff® is expected to influence food service channels as well. Its global association with cafés, bakeries, and dessert menus opens the door for partnerships with India’s booming café culture—one that thrives on innovation and presentation. From cheesecake toppings to milkshake blends and bakery fillings, Biscoff® has repeatedly proven its versatility worldwide. Local chefs, café owners, and home bakers in India are likely to embrace it with enthusiasm, amplifying its reach organically.
Ultimately, the launch of Lotus Biscoff® in India signifies far more than the introduction of a popular global biscuit. It reflects the convergence of global brand heritage with India’s rising appetite for premium, authentic, and emotionally resonant snacking experiences. It affirms Mondelēz International’s commitment to evolving with consumer expectations, investing in local excellence, and shaping the future of India’s snacking categories.
As India’s snacking landscape continues to transform—driven by urbanisation, lifestyle shifts, digital influence, and a growing desire for global tastes—the local launch of Lotus Biscoff® stands as a testament to the power of adaptation, partnership, and deep market understanding. For Mondelēz, it marks a delicious step forward in strengthening its portfolio. For consumers, it brings home a brand that has long been celebrated around the world. And for the Indian snacking industry, it signals the next chapter in a market that is becoming more premium, more adventurous, and more global in every bite.
