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Tuesday, October 26, 2021

Liquid expands its footprints in Europe

Liquid, the retail ideas company, has announced its expansion into Europe with a dedicated office in Poland – a globally renowned centre of e-commerce talent. The Liquid team based out of Poland will serve as a hub from which to offer its European clients a full range of go-to-market, strategic, creative and execution services, with the objective to tap into Poland’s globally renowned e-commerce talent. The team of 20 experts in Poland is led on the ground by Kornelia Samanta, a seasoned e-commerce professional who was previously based out of Liquid’s Dubai office.

Liquid’s expansion into Europe coincides with Amazon’s recent launch into Poland with their own dedicated website and subsequent marketplace offering. With the opportunity to now service regional clients in Poland, the decision to launch a European base made strategic sense.

Sachinn J.Laala, CEO, Liquid

Commenting on the development, Sachinn J.Laala, Liquid’s CEO said, “When looking at the ideal location to launch the base of our European operations, Poland was the clear frontrunner. Geographically, it serves as the perfect hub from which to service our clients across the continent. Europe’s tech and e-commerce industries have seen huge investments for a number of years and when you add the talent pool into the equation, the country comprises a fantastic combination of talent, opportunity and growth for our clients.”

J.Laala continued, “The Middle East is now in position to begin exporting its e-commerce expertise across the world. We have noticed a major appetite for our capabilities and unique offering in Europe and we look forward to continuing delivering for our clients across a range of geographical markets”.

The expansion comes off the back of a 35 per cent increase in revenue in 2020, and follows Liquid’s recent move into the Kingdom of Saudi Arabia and Egypt, building upon its global hub office based out of Dubai, United Arab Emirates.

About Liquid

Liquid is the Middle East’s first independent agency fully dedicated to Shopper Marketing and E-commerce content creation and implementation. Omnicommerce is Liquid’s approach to marketing at retail that puts the shopper at the centre of a seamless experience REGARDLESS OF sales channels. Put simply, it’s ensuring that whenever and wherever shoppers shop, it’s all connected and works together to help make the purchase happen.

Headquartered in Dubai Media City, with over 90 expert talents across 5 offices, Liquid employs proven shopper psychology strategies and behavioural insights to craft emotionally compelling creative which propels sales flow, both on screen and on shelf, across the MENA region. With ever growing channel fragmentation and fluid loyalty, Liquid gives brand an unfair retail advantage.

Specialties: Shopper Marketing Toolkit Generation, Category Management, Retail Environmental Design, Way-Finding & Navigation, Experiential shopper events & activation, Packaging – E-commerce Toolkit Generation Brand store development, E-sampling, E-retailer Implementation and maintenance, E-commerce websites & app development, Social Commerce.

Website for reference – http://www.liquidretail.com/

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