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Thursday, February 22, 2024

Lenskart introduces a new eyewear collection inspired by DC Super Heroes

Eyewear brand Lenskart has revealed the debut of two vibrant collections inspired by DC Super Heroes. In partnership with Warner Bros and Discovery Global Consumer Products, the launch introduces the Dark Knight and DC X Lenskart collections. These collections aim to embody the essence of DC Super Heroes, offering unique style and sophistication. The Dark Knight collection is tailored for adults seeking unparalleled style. Drawing inspiration from Bat-Tech, this collection showcases striking designs and statement styles. Featuring Batwing lugs, the iconic Bat emblem, and sharp detailing, these eyewear pieces ascend to an iconic status, exuding a powerful allure.

The DC x Lenskart collection is designed for junior fashionistas. The collection is lightweight, comfortable, flexible and super stylish. The ultra-cool kids eyewear comes with vibrant comic prints and logos inspired by Batman, Superman and The Flash.

Speaking on the occasion Ramneek Khurana, co-founder, Lenskart adds, “We at Lenskart are super excited to bring the magic of DC Super Heroes to our discerning customers through our latest collaborations: Dark Knight and DC X Lenskart. These collections represent a fusion of style and heroism, allowing individuals to express their inner SuperHero with every step they take.”

“Our collaboration with Lenskart is a perfect way for DC Super Hero fans to take their style to the next level and represent their love for DC. Lenskart is a trendsetting pioneer in eyewear and a perfect partner to bring Batman, Superman and The Flash to fans,” added Vikram Sharma, vice president, consumer products, Warner Bros. Discovery.  

The DC x Lenskart collection will be available for purchase in store and on the Lenskart website.

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