KFC India’s new campaign, The Great KFC Feastival, created by FCB Neo and directed by Luv Kalla, celebrates bold flavors and joyful indulgence. Featuring favorites like Chizza and Double Down at a flat ₹299, the vibrant film turns everyday meals into a festival of taste, fun, and togetherness.
KFC India has kicked off a sizzling new campaign that’s bound to set taste buds tingling and hearts racing. Called “The Great KFC Feastival”, the brand’s latest offering invites fans to indulge in their all-time favourites — Chizza, Double Down, Gold Burger and more — all at a flat ₹299. The campaign is not just about food; it’s a full-blown celebration of indulgence, crafted to remind India why nothing quite compares to KFC’s bold crunch and irresistible flavor.
Conceptualized by FCB Neo, the campaign captures the pure joy of feasting — KFC-style. It’s a festival that replaces confetti with crispy crumbs and parades with piping hot meals, bringing together India’s love for comfort food and good times.
At its heart, The Great KFC Feastival is a sensory experience — visual, musical, and, of course, gastronomic. The film, directed by Luv Kalla of Qisse Films, turns an everyday meal into a blockbuster moment. It opens with the familiar sizzle of fried chicken, the golden-brown glisten of fresh Chizza, and the delighted chaos of fans digging in with unfiltered joy. Every frame is packed with flavor — both literal and emotional.
“The idea was to capture the festival of flavors that happens every time you open a KFC box,” said Mayuresh Dubhashi, Chief Creative Officer at FCB India. “It’s not just food — it’s an event. It’s what happens when great taste, good company, and a bit of chaos come together.”
Leading the charge behind the campaign is Dheeraj Sinha, Group CEO of FCB India & South Asia, alongside Ashima Mehra, CEO; Punit Kr. Singh, Chief Strategy Officer; and Manoj Pandey, National Creative Director. The digital-first storytelling was shaped by Anupam Chauhan, EVP & Head of Digital, who steered the campaign’s tone toward vibrancy and youthfulness.
The creative spark came from Atin Ahluwalia and Kshitij Chandel, whose lively scripts brought out KFC’s signature humor and confidence. Supporting the campaign’s seamless execution was the Account Management team led by Sunaina Kapoor and Sorashi Sharma, while the Strategy team — Mallika Y. and Tanisha Goel — helped ensure the campaign struck the right chord with India’s food-loving audience.
From a visual standpoint, The Great KFC Feastival bursts with color, energy, and an unapologetic love for indulgence. Luv Kalla’s direction, paired with Richa Maheshwari’s production expertise, delivers a fast-paced, cinematic experience that makes viewers want to grab a bucket and join the party.
The campaign also cleverly plays on the spirit of celebration that defines Indian culture. Just as every festival has its special dishes and shared joy, KFC positions its Feastival as a moment of togetherness — a celebration that needs no occasion. The idea is simple yet powerful: great food can turn any day into a feast.
With The Great KFC Feastival, the brand continues its evolution beyond just being a fast-food favorite to becoming a cultural icon of joy and indulgence. The ₹299 price point makes the experience accessible to all — a clever move that combines marketing strategy with customer delight.
The film and its digital extensions are already making waves on social media. From witty snack-sized teasers to drool-worthy close-ups, the content is designed to appeal to India’s scrolling generation. Influencers have joined the Feastival too, amplifying the campaign across platforms with their own “Feastival moments.”
KFC India’s collaboration with FCB Neo reflects the growing trend of experiential marketing in the food industry — where the focus is on emotion and engagement rather than just appetite. The campaign positions KFC not as a brand that sells chicken, but as one that sells joy — crispy, golden, finger-lickin’ joy.
As Dheeraj Sinha summed it up, “The Great KFC Feastival is about embracing the spirit of togetherness that food brings. It’s bolder, crunchier, and more inclusive — a campaign that celebrates flavor and fun in equal measure.”
From a creative perspective, the campaign’s mix of humor, energy, and flavor-packed visuals is quintessentially KFC — confident, quirky, and unmissable. Whether it’s the Chizza’s cheesy charm, the Double Down’s double crunch, or the simple joy of biting into something fried to perfection, The Great KFC Feastival promises a culinary celebration that’s impossible to resist.
At ₹299, it’s not just a meal deal — it’s an invitation to join a festival of flavors. And for millions of KFC lovers across India, that’s one celebration worth showing up hungry for.
