Kerastase ropes in Sonam Kapoor Ahuja as brand spokesperson

French professional luxury haircare brand Kérastase has revealed actor Sonam Kapoor Ahuja as its brand ‘spokesperson’ for India.

“For us at Kérastase, it is all about our consumers, the women who trust us. We use science and technology in hair care to help hair reach its full potential. Our brand line is ‘You dare, we care’. It is a simple promise to women telling them to go after what they want – that new hair colour or new hair cut or new hair style. Because they have a brand that will care for their hair, that will repair it, nourish it, and make it shine!” said, Anjali Pai, GM, Kérastase India.

She added, “Sonam brings to life this philosophy! She is confident, puts herself first when she needs to and understands the need for balance! She is not afraid to take time to care for herself, her hair, her body, her mind, and this is what makes her an inspiration to millions of women.”

“For me self-care is something I have always believed in! When you are travelling, working, and trying to play multiple roles at the same time it is so important to make sure that you invest in the right kind of care. Kérastase is a brand I deeply resonate with. It not only stands for innovative luxurious hair products, but also for the message they deliver to women: dare to be who you want, because you have the potential! I am so excited for our collaboration!” said the actor.

Kérastase has been in India since 2005 and is available through salons across 41 cities and its own DTC platform.