Kasturi Paladhi

Public Relations Manager at Xiaomi India, Kasturi Paladhi, has been elevated to the role of Head, PR and Corporate Communications, Xiaomi India. Xiaomi is India’s number one smartphone and smart TV brand. Paladhi will be responsible for managing public relations and 360-degree communication narratives along with internal and external communications for Xiaomi. Paladhi, a communication professional, has both agency and brand side experience. She has previously worked in agencies like Genesis Burson Marstellar and MSL group where she had created award-winning traditional and new-media campaigns for brands, such as Logitech, Rovio, Micromax, YU Televentures, HONOR, and KAYAK among others.

Avinash Tiwary is AVP, head of digital media, Crescent Group

Avinash Tiwary

Dentsu Aegis Network Media Director Avinash Tiwary has been named AVP, Digital Media at digital and media advertising agency Crescent Group. On taking up the new role, Tiwary said, “Choosing between a bigger brand or a bigger responsibility was tough one but I chose the latter because of various reasons and am now excited for the adventurous ride. I look forward to learning and imparting all my learning’s to build capabilities at Crescent.” Welcoming Tiwary on broard, Neeraj Sharma, Director, Crescent Group, said, “Avinash is a wonderful addition to the team as we are set out to build a Crescent 2.0.” An experienced media director, Tiwary is skilled in digital strategy, planning and buying, execution, mentoring, and Search Engine Optimization. He has previously worked at Tribal Fusion, xAd, and Omnicom Media Group Asia Pacific.

Yellophant Digital wins digital marketing mandate for Edmingle

Yellowphant Digital, an ROI-focussed digital agency, has won digital marketing mandate for Edmingle after a multi-agency pitch. The core responsibilities include conceptualization and execution of creative and content solutions, social media management, digital campaign strategy, media planning and buying, ORM, SEO, and SEM. Speaking about the agency, Gaurav Doshi, Founder and CEO, Edmingle, said, “Yellophant Digital has put in the time, efforts and research to understand our product and business proposition very well and I am confident that us working together will help build the Edmingle brand as we have envisioned and reach the right set of customers who will benefit from our solutions.” On winning the mandate, Preksha Seth, Co-Founder, Yellophant Digital, said, “We are looking forward to taking this up as a challenge and working on it diligently. Edmingle’s motto and vision is clearly an inspiration for us to keep in mind that going forward, the term ‘location’ is no more going to be an issue when it comes to educating people. The goal is to educate and spread as much awareness as possible about Edmingle and let the educators know about what was missing all this while.”