Kartick Krishnamurthy is business director, Virtue

Virtue, the creative agency, has announced an expansion in its India team. It has appointed communications executive Kartick Krishnamurthy as business director. Krishnamurthy comes with over 20 years experience in brand management and advertising both in India and MEA. He has in the past worked with agencies such as Ogilvy Mumbai, Lowe Personal, DDB Dubai and JWT Bangalore.

In addition to strengthening relationships with existing clients, Krishnamurthy will further tap into the cultural intelligence and production capabilities of VICE Media Group to enable brands to connect with consumers, the agency said in a press statement.

Lesley John, managing director, Virtue APAC said, “Virtue connects brands with consumers through emerging culture, making them relevant and future ready. Kartick’s experience is perfect to drive that for Virtue as we continue to grow the agency in India. He will work closely with the executive team and senior client partners to shape the future of their brands and I’m delighted to welcome him to Virtue.”

Kartick said, “Virtue is this amazing powerhouse of world-class creative minds and strategists, with an unparalleled flair for building brands from inside culture. With this heady mix, I see immense opportunity to help drive growth for businesses by thoughtfully challenging norms, and creating a role for brands to sit in the future of culture, and embedded within the ever-evolving fabric of India.”