72andSunny awards its creative account to MyDeal.com.au
Following the competitive pitch, MyDeal.com.au and 72andSunny have entered into a creative partnership by TrinityP3. The collaboration will start immediately. The agency’s scope of work includes a brand platform, brand design system, launch campaign, and ongoing social and digital content.
Commenting on it, Ryan Gracie, MyDeal CMO, said, “It became clear very early on in the briefing process that differentiation wasn’t the outcome we needed, distinctiveness was, and 72andSunny have delivered that in spades. This high calibre team pitched a creative idea we just couldn’t go past, a platform that will make MyDeal stand out from the crowd, that builds a truly unique personality and connects with Australians. MyDeal is growing fast and we need an agency that can match this ambition. 72andSunny gets where we’re coming from and knows how to get us to where we want to go. I’m excited about bringing the brand to life with this team.”
We had an awesome connection with the MyDeal team that led to fun, culturally impactful creative work. We’re stoked to join them on the next stage of their journey and help supercharge the MyDeal brand and business,” added Ross Berthinussen, President, 72andSunny Sydney.
Agnes Media wins Performance Media and Digital Marketing Account, HR Fintech Startup Paytime
Agnes Media has been appointed by HR fintech startup Paytime to manage performance media and digital marketing in a bid to help increase their market share as an earned wage access provider. Australian-owned Paytime gives workers access to their wages and salary as and when they want it. Paytime provides businesses with a free tech platform offering employees the ability to access their earned wages at any time in the month. The appointment follows a period of growth for Agnes Media which launched last year. The independent agency partners with clients with aggressive growth and measurement goals, helping them optimize their digital marketing campaigns.
Commenting on it, Steven Furman, founder and CEO of Paytime, said, “Financial and mental stress is widespread and impacted employees are less productive, engaged and loyal to their employer. With half of Australian workers impacted, Paytime partners with companies to empower, educate and equip their employees by giving them access to their wages/salary when they need it, coupled with financial and mental health tools, to offer an all in one, holistic financial and mental wellbeing solution without any additional work for payroll. As a fairly new entrant into the HR fintech space, we look forward to working with Agnes Media to build our brand and drive engagement across digital channels.”
Charlotte Ward, CEO of Agnes Media, said, “Paytime is a highly innovative business that seeks to overcome the financial stresses and mental health issues caused by an inability for employees to access their pay when it’s needed most. Similar brands have seen high success in the USA and UK (Australia is about 3 years behind) and we’re excited to be a part of Payime’s growth in Australia to provide greater access to pay for workers, by their employers.”
Food News bags Southeast Asia creative account for True Aussie Beef & Lamb
True Aussie Beef & Lamb, a subsidiary of Meat & Livestock Australia, has appointed Singapore-based marketing agency, Food News, as its creative lead agency for Southeast Asia. The agency won the one-year appointment after a two-stage selection process in June which saw multiple agencies vying for the account.
As part of its appointment, Food News will deliver creative campaigns aimed at strengthening True Aussie Beef & Lamb’s presence across trade and consumer channels in six key markets including Singapore, Malaysia, Thailand, Vietnam, Philippines, and Indonesia. The agency is responsible for driving the brand’s social-digital, retail, and food services campaigns, from creative ideation to strategic planning and execution. Food News has won several key accounts in the last 18 months including Allpress Espresso Business Sweden, Canchita Peruvian Cuisine, Classic Fine Foods, Promperú and two Michelin Starred Saint Pierre.
Detailing about it, Valeska, Regional Manager, Southeast Asia for MLA, said, “Food News has in-depth understanding of and network within the F&B sector in Singapore and the region. We are attracted to their extensive experience in managing bespoke events, their astute eye for all things social and of course, their passion for all things F&B. With the Food News team on board, MLA is excited to roll out our True Aussie Beef campaigns in the next twelve months.”
Commenting on it, Ivy Woo, Managing Director of Food News, said, “We are really excited to be appointed as the creative lead agency for True Aussie Beef & Lamb. Australian beef and lamb are synonymous with safety, quality and taste, so it is a proud moment for us to be able to dedicate our work towards bringing that peace of mind and pure enjoyment to consumers in the region.”
Smart Content Marketing Engine launched by Convo Ink
With the goal of making content marketing easy and effective by simplifying the creation and distribution of branded content, Convo Ink has announced the launch of its smart content marketing engine, which aims to bring marketers, content writers, and publishers together in a simple platform that delivers content to audiences with precision and scale.
For publishers, Convo Ink aims to cut the complexity between editorial and sales teams; uses existing ad tech infrastructure to reduce the need for complex integration; while retaining editorial integrity and generating new revenue streams.
Speaking about the platform, Macarthur, Convo Ink CEO, said, “At Convo Ink we believe every brand has a story to tell and great brand stories create attention with customers and drive sales. We are excited to launch our smart content marketing engine which allows advertisers and media agencies to move into the high growth content marketing space with all of the speed, scale and precision provided by programmatic marketing technology.”
Brigid Alkema is BBDO Creative Board
Brigid Alkema has been appointed to the BBDO Creative Board, becoming the first Kiwi woman to take up such a role. Simultaneously, Clemenger BBDO has promoted Alkema to Chief Creative Officer. Alkema will report to Clemenger Group NZ, CEO Strahan Wallis as the agency continues to move forward.
Commenting on it, Strahan Wallis said, “This is very rare global recognition for an amazing Kiwi creative leader from an amazing little agency at the bottom of the world and we couldn’t be prouder! This news reflects the global mana that Brigid already carries. Her and her team’s mahi speaks for itself and has been felt many times throughout communities across New Zealand and recognised at creative and effective award shows both here in New Zealand and around the world. We’re beyond thrilled for Brigid and look forward to her continuing to lead a world-class team in Wellington and bringing a taste of Kiwi creativity to BBDO globally.”
Brett Hoskin, managing director, Clemenger BBDO, said, “Over the last five years, Brigid has fostered a community of brilliant creative brains. They embrace challenges and go all-out to find solutions that deliver for our clients and New Zealanders. Brigid leads from the front and gets her hands dirty, tirelessly pursuing work that makes an impact. She has well and truly earned this title and appointment.”
Clemenger BBDO’s portfolio includes Waka Kotahi, the Department of the Prime Minister & Cabinet, the Human Rights Commission, the Energy Efficiency & Conservation Authority and the Ministry of Social Development.