Infectious Advertising partnered with Tata Capital, the financial arm of the Tata Group, to unveil the corporate film based on its brand promise ‘Count on Us’. The film tells a story about the dreams and hopes of the people of India and how Tata Capital is helps them achieve their dreams.
On the new corporate digital film, Hector Anklesaria, Associate Vice President, Marketing, Tata Capital said “Tata Capital as a brand and organization has transformed over the years, while retaining the core value of trust. Our corporate digital film reverberates our brand’s promise ‘Count On Us’ and how we as an organization serve our customers fulfil their needs and aspirations with our diverse, innovative and customized financial solutions.”
Talking about the conceptualisation and execution, Ramanuj Shastry, Co-Founder & Director, Infectious Advertising, said, “Tata Capital Corporate film – whose purpose was to bring to life their promise that India can ‘Count On Us’ – is a large canvas film with many logistical challenges. Upcoming director Tim Gollar has done a stellar job of telling a complex story simply.”
About Infectious Advertising
Infectious is an eight-year-old integrated communications hot shop founded by industry veterans Ramanuj Shastry and Nisha Singhania. Infectious offers both mainline and digital solutions to its clients. The agency’s roster boasts some of India’s top brands like UltraTech Cement, TATA Capital, Tata Communications, Inorbit Malls, ALD Automotive, TBZ The Original and Shemaroo Broadcasting, among others.