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Infectious Advertising prepares for its next phase of growth; ropes in Siddhartha Singh as Managing Partner and Chief Operating Officer

Infectious Advertising has roped in Siddhartha Singh as Managing Partner and Chief Operating officer. Siddhartha has returned to advertising after a two-year stint on the client side – as Director, Marketing and Sales at Independence Brewing Company.

Siddhartha Singh, Managing Partner & Chief Operating Officer, Infectious Advertising

An alumnus of INSEAD, Siddhartha comes with over twenty-six years of experience- in multinational agencies such as Leo Burnett, Ambience Publicis, Rediffusion and with boutique agencies like Salt Brand Solutions, Famous Innovations and Hyphen.

Speaking on the appointment Managing Partner & CEO of Infectious Advertising, Nisha Singhania said, “We’ve come a long way in the last ten years. Today, we are a sixty-five-member, digital-first agency for some of India’s biggest names – UltraTech Cement, Bayer Crop Sciences, IDFC, and Tata Group, to name just a few. Traditional agencies don’t get ‘Digital’ and digital agencies don’t understand ‘Brands’.  We are unique because we can build brands and create content for a digital-first marketplace. Hiring Siddhartha is a growth hack.”

Nisha Singhania, Ramanuj Shastry and Siddhartha Singh in one frame

Ramanuj Shastry – Managing Partner & Creative Chairman of Infectious Advertising added, “As someone who has worked with Siddhartha before, I can vouch that Sid is loved by both clients and creatives – largely because he belongs to that rare breed of suits who can both ‘sell great work’ and know ‘what keeps the client awake at night. He makes for a fantastic colleague and a great boss. I am delighted to have him as a partner.” 

Commenting on his new challenge Siddhartha Singh, newly appointed Managing Partner and Chief Operating Officer of Infectious Advertising said, “When Nisha and Ramanuj shared their vision for Infectious, I immediately agreed to partner with them. My primary responsibility will be to create the perfect ecosystem for the seamless delivery of solutions for businesses. Whether born in the old economy or the new, companies today are looking for partners to achieve transformational growth. I believe the time is just right for Infectious.”  

About Infectious Advertising

Infectious is a media-agnostic ‘ideas company’ founded by Ramanuj Shastry and Nisha Singhania that believes in creating work that solves problems facing brands and businesses. Some of their clients include National Geographic, ALD Automotive, Bayer, UltraTech Cement, Inorbit Malls, IDFC, and TBZ – The Original, among others.


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