Infectious Advertising, one of the leading creative hot shops in India has been entrusted with the creative duties of five brands of Bayer, a global enterprise with core competencies in the life science fields of healthcare and agriculture. The accounts fall under Bayer’s Crop Science Division and were won after a closely contested pitch.
Infectious’ task will be to strategize and deploy creative campaigns for the brands ARIZE®, DEKALB®, LAUDIS®, NATIVO® and VAYEGO®, in multiple tiers and markets across the country.
Nisha Singhania, Director & Co-Founder, Infectious Advertising said, “It is always an honour when a client trusts you with their brand and gives you both, the strategic and creative mandate. We are thrilled to partner with a trusted and respected company like Bayer for five of their brands and look forward to creating waves for them.”
Ravishankar Cherukuri, Head of Customer Marketing (IBSL), Bayer Crop Science Ltd, said, “We are looking forward to taking up a transformational journey for some of our key brands with Infectious as our creative agency partners. The team’s ability to relate with the category nuances and mine out core insights gives us the confidence that this will be a fruitful alliance.”
About Infectious Advertising
Infectious is a media-agnostic ‘ideas company’ founded by Ramanuj Shastry and Nisha Singhania that believes in creating work that solves problems facing brands and businesses. Some of their clients include National Geographic, ALD Automotive, Tata Capital, UltraTech Cement, Inorbit Malls, TBZ – The Original, etc.
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability, and quality throughout the world. In fiscal 2021, the Group employed around 100,000 people and had sales of 44.1 billion euros. R&D expenses before special items amounted to 5.3 billion euros.
Website for reference: www.bayer.com.