In an attempt of spreading positivity across the country, the India Today Group has launched Good News Today (GNT), India’s first and only good news channel that recognises that the news doesn’t just have to be shocking, sensational and stressful. Good News Today follows the motto of Acchi Khabar, Sacchi Khabar — true stories that foster goodwill and enrich the lives of audiences. Even in the negative news stories, there are numerous constructive stories of humanity but they, however, get lost. It is only when we focus on what is constructive that we can move the needle of progress forward.
GNT is a channel that doesn’t assume the doom and gloom of the world, but bravely opens its eyes to the immense possibilities abound. It will showcase stories of hope, human triumph, innovation and inspiration from different walks of life, from different parts of India and the world.
There is no way to change the daily news cycle, but Good News Today is committed to changing the perspectives around it, by infusing refreshing narratives that present a more holistic view of the world — khabar nahi badalte, nazar badalte hain (news doesn’t change but perspective can).
As India is in its 75th year of Independence, the India Today Group considers it a duty and privilege to serve its citizens and to mirror their spirit, hope and determination. India Today Group welcomes GNT as a new source of inspiration, especially after a challenging and difficult year thrust upon humanity by a virus that has triggered the biggest pandemic in a hundred years.
Elated upon the launch, Kalli Purie, Vice Chairperson, India Today Group, said, “I am delighted to introduce Good News Today into the lives of our viewers. Coming off a challenging year, the world needs to come together to unite in stories of human triumph. We all need a source of encouragement and the unique ability to see the good. This is a channel with a heart full of optimism, and helps you tune into a Good News Wali Smile.”