India Gets Its First Zero-Sugar Malt Beverage as Ghodawat Consumer Launches Coolberg Diet

Ghodawat Consumer Limited has launched Coolberg Diet, India’s first zero-sugar malt beverage, marking a breakthrough in the non-alcoholic drinks category. Positioned for health-conscious consumers, the innovation blends taste with wellness. Backed by Shrenik Ghodawat’s vision, Coolberg Diet underscores GCL’s commitment to innovation in India’s fast-growing functional beverage market.  

In a pioneering move for India’s fast-evolving beverage market, Ghodawat Consumer Limited (GCL), the FMCG arm of the Shrenik Ghodawat Group, has unveiled Coolberg Diet, the country’s first-ever zero-sugar malt beverage. The launch marks a bold step in redefining refreshment for the new-age Indian consumer — one who increasingly seeks health-conscious alternatives without compromising on taste or experience.

Positioned as a breakthrough innovation in the non-alcoholic malt category, Coolberg Diet aims to bridge the gap between indulgence and wellness. With consumers becoming more calorie-conscious and discerning about their beverage choices, the zero-sugar malt drink brings a refreshing twist to the country’s rapidly growing functional beverage segment.

Speaking about the launch, company representatives highlighted that Coolberg Diet is designed for “a generation that wants it all — taste, style, and health.” The product promises the signature malt flavour that Coolberg is known for, now enhanced with a clean, crisp finish that’s free from added sugar. It’s a drink crafted for those looking to enjoy a sophisticated beverage experience minus the guilt.

The move also reflects Ghodawat Consumer’s expanding footprint in India’s fast-moving consumer goods sector, where it has steadily diversified across food, beverages, personal care, and home essentials. The launch of Coolberg Diet underlines GCL’s continued focus on innovation and consumer-centric product development.

The malt beverage segment in India has undergone a major transformation in recent years, evolving from niche appeal to mainstream acceptance. Increasing health awareness, urban lifestyle shifts, and the growing culture of social drinking — minus alcohol — have contributed to the rise of malt-based beverages. Against this backdrop, Coolberg Diet arrives as a timely entrant, set to appeal to fitness enthusiasts, teetotalers, and consumers seeking healthier refreshment options.

Industry experts believe that zero-sugar beverages represent the next major frontier in India’s non-alcoholic drinks market. According to market estimates, the demand for low- and zero-calorie drinks has surged by over 25% in the past two years, driven by changing dietary preferences and growing awareness of sugar-related health concerns.

For GCL, which has steadily built its beverage portfolio with brands like Coolberg and Star Drinks, the introduction of Coolberg Diet underscores its ambition to lead in innovation-led categories. The company’s vision aligns with global trends where “better-for-you” drinks — featuring functional benefits, natural ingredients, and reduced sugar content — are reshaping the beverage landscape.

Commenting on the launch, Shrenik Ghodawat, Founder and Managing Director of Ghodawat Consumer Limited, said the company’s mission is to “deliver quality, innovation, and wellness in every product we create.” He added that Coolberg Diet represents “a new era of responsible indulgence” and reflects the brand’s commitment to anticipating and addressing evolving consumer needs.

The introduction of Coolberg Diet is expected to be followed by a multi-city marketing rollout, featuring digital campaigns and influencer collaborations targeting India’s young, health-aware audience. With its sleek packaging and premium positioning, the brand aims to carve a distinct space in both retail and on-the-go consumption markets.

Analysts note that GCL’s latest innovation also reinforces India’s growing stature as a hub for beverage experimentation and innovation. As global and domestic players alike explore the low-sugar and functional beverage categories, the arrival of Coolberg Diet puts India firmly on the map for next-generation drink innovation.

From boardrooms to cafés, and from gyms to social gatherings, Coolberg Diet is poised to become the symbol of a modern, mindful India — where wellness meets taste, and indulgence comes with a healthier twist.